Reposted from Huffington Post, where our Founder and CEO, Marc Joseph, is a regular contributor.
What makes a company good and sustainable and a place where people want to work? According to BusinessKnowHow.com, there are five traits of a good company. The first trait is the leadership team must have a great ambition for the company; one that addresses an unmet customer need, which is the second trait. Good companies stay focused (third trait) on what they know and can do well, and then devote relentless attention to execution (fourth trait). The fifth trait, and probably the most important for long term growth, is smart companies engage all of their associates in building businesses, from idea creation to delivery to the customers, so ideas just don’t come from the top down; they come from the bottom up and every direction in between. If everyone in a company feels they own a piece of the product and are held accountable, a good company will become great. So, human capital has really become the most important asset of just about any company, both big and small.