Establishing a web presence is a vitally important marketing tool for most businesses, but it’s just the first step. Potential customers have to be able to find your site. That’s where SEO (Search Engine Optimization) comes into play. SEO is the process of giving search engines the right type of information to help them rank your site above the others jockeying for the top spot. These tips will give you a head start in becoming a strong contender.
SEO is based on keywords, the terms an individual enters into a search box when looking for information. So you’ll need to create a list of keywords or phrases that someone might use to find the services or products your business promotes. Be as specific as possible and keep in mind that you will need a separate set of keywords for every page in your website. It can be helpful to check out the sites of competitors who rank highly with the search engines and learn what keywords they use.Read More