Have you ever bought a car online, or heard friends or family mention anything about buying one online? Have you ever dealt with the fleet manager or sales manager at a local dealer even if you were only buying one car? Chances are that if you have tried either of these methods, you did so in efforts to get a better deal. Oddly enough, “buying a car online” is essentially the same thing as negotiating with the fleet manager—you go directly to the gatekeeper who can offer discounted pricing due to their high volume of sales. Even if you’re just buying one car, wouldn’t you still want to get it at wholesale rather than retail (invoice rather than sticker)?
Buying online is not what you may think—it doesn’t involve you sending in money online and doesn’t involve your car getting delivered to your door like other online purchases—though a car can be bought like this if you really want to. Rather, buying online simply means that you utilize one of the many online car buying sites out there to do your research and to use their negotiating power to get a better deal. Once you find a deal you like online, the remaining transaction is carried out in the traditional manner—you pay for, and pick-up your car at the physical dealership.