There are numerous things that must be considered when creating a small business. At first, it can be very hard to keep track of all of the things that go into running a small business. Some of these can include small details that can be ironed out later one while others can be substantial and impact how the business itself is run. Any business owner wants to be sure that their money is being used in the most effective manner.
One of the first things that should be done is buying office items in bulk. Even if you do not plan on selling these items through your business, you will end up coming out on top if you simply pay for bulk office materials. While it may be more expensive in the beginning, office supplies are something that are continually used and need to be replenished. The truth is that business owners will end up spending more if they buy these products only when needed. Things like paper and pens are always in need, so take the extra step of buying them in bulk so that they are always there when needed.
There is one more way to protect a business and also save a substantial amount of money. Business insurance is a crucial component that many owners seem to forget. Even though monthly payments must be made, having basic insurance is absolutely necessary in order to protect the company as well as any assets. If any incident occurs on the property of the business, it can be held liable for the incident, and not having insurance can quickly lead to fees and expenses that cannot be paid instantly. Given the current position of the economy, many people are filing accident claims since they do not have insurance themselves and want to ensure they do not have to pay for any bills. Instead of taking a risk and not paying for insurance, make sure that every asset is covered and that no incidents will lead to financial stress.
Remember, advertising can be expensive, but at times it pays to take risks. If you are considering advertising your small business, do not be afraid to take some risks. While you may pay a little more for a different advertisement method, it will grab people’s attention and make them more interested in what the business does. In fact, it is much more likely that a business is simply passed by if it follows the common methods of advertising. Customers want to know which businesses are taking risks and which ones want their business. Again, while it may cost more in the beginning, original marketing tactics will bring in more revenue.
Lastly, advertising online can have outstanding results; however, it can also be quite costly due to the power and reach of the Internet. Consulting an Online Marketing Manager is suggested and then proceeding with caution is best
These tips are only a few ways that spending a little can end up saving a lot of money in the long run. It is crucial to look at the big picture and see how certain decisions can impact the business in the future so that the most money is saved.
October 6, 2011 No Comments
A lot of people are getting involved in online business for the first time, as they want to take advantage of all of the benefits of working from home. The majority of them will find the whole process is a lot more difficult than they thought it would be. The fact is that Internet business can be tough, especially if you lack experience in marketing. The following are some online marketing tips that each new marketer will benefit from:
A big mistake that is made by most beginning marketers is failing to educate themselves on how the Internet works and how the search engines come up with website rankings. If you are going to operate a successful online business, you have to understand what it will take to get a high search engine ranking. Researching how to use search engine optimization and targeted keywords is the only way that you can be sure that your site will show up quickly in a search.
As each strategy that is used in online marketing will require the business owner to keep track of many details, they should be careful not bite off more than they can actually chew. It is important that new marketers start out with just one or two strategies. Over time, the tasks involved will become easier as they become an expert. Once they feel comfortable with them, they can then add more strategies into the mix.
It is also important that the new marketer not rely on just one or two strategies to generate their website traffic. Most successful businesses utilize as many as five or six strategies at a time. Once the marketer becomes accustomed to the strategies, they have to be sure they utilize as many as possible, as it is the only thing that will successfully help them to build their business.
With traffic generation as the main goal, it is important that the business owner utilize a good tracking system in their business, as well. A tracking software program will report to the owner on which marketing strategies are generating the most traffic. Without utilizing this type of system in an online business, the new marketer may be expending their efforts on strategies that are not sending website visitors.
The new marketer has one opportunity to get off to a great start with their new business. If they do not understand the inner workings of the Internet, it can be very difficult to understand the ins and outs of online marketing. They have to study and apply in their business what they learn about the various strategies. Anything less than a full commitment to all of the tasks is only going to increase the new marketer’s risk of failure.
October 3, 2011 No Comments
Christmas morning is a time when you see your kids happier than you have seen them since their birthday party. Once the word is given, the living room turns into a cyclone of wrapping paper, shrieking children and family pets that are diving for cover. Every once in a while, parents need to throw in gifts that remind children that winter break will be over at some point and reality will set in. Here are 10 gifts that your kids don’t want on Christmas morning, but will use throughout the year.
1) Socks and Underwear
Ah yes; the old parental Christmas bring-down of socks and underwear. Nothing brings Christmas crashing to the ground faster than those little plastic packages that almost get thrown out with the wrapping paper. But your kids will use these gifts and probably wear them out just in time to get them again next Christmas.
Your younger children may not understand why you would give them a globe for Christmas. They may even look at it like it came from outer space. But once Christmas is over and your child asks for help with her geography homework, that is when you point out that alien Christmas gift.
3) Pens and Pencils
The ultimate slap to a kid’s face on Christmas morning is any gift that reminds him of school. Once again, watch the look of horror on your kids’ faces as they realize that you burned a gift on pens and pencils, but then watch how they cannot live without those gifts as the school year goes along.
This may receive more of a look of confusion rather than disgust. But every parent knows that the life expectancy of a child’s backpack is about six months. By March, your kids will be glad you got them this timely Christmas gift.
5) Clothes Hangers
This gift is more of a reminder than anything really practical or fun. You may want to remind your children that the more time you have to spend hanging their clothes for them means more clothes hangers next Christmas. You can be sure that you will see those Christmas coat hangers put to good use immediately.
Try to find out what the hottest new kids books are and give them as Christmas gifts. With the prevalence of video games and the Internet, your kids may not even recognize a book when they see it. But if you can get them hooked on reading then you are helping their future.
7) Photo Album
Digital cameras have made hard copy pictures almost irrelevant. But digital cameras can lose their memory and pictures can be lost forever. Your kids may not understand the purpose of this gift at all. But encourage them to start putting their favorite pictures in the album and keep collecting pictures until they go away to college. Then you hold on to the album and give it to your kids again at the first Christmas you have with your kids and your grandchildren.
September 27, 2011 No Comments
Last week the White House released their “American Jobs Act” proposal. Two ideas that caught my eye included preventing up to 280,000 teacher layoffs, and modernizing at least 35,000 public schools by supporting new science labs, Internet-ready classrooms and renovations at schools across the country, in rural and urban areas. No matter what your political outlook is on life, these are two parts of the act that all Americans must agree our society needs to keep our country moving forward in this highly competitive world.
In addition to the HP article, we wanted to remind everyone of the Facebook contest happening now!
I wish we all had the courage of the Tacoma teachers. My company, www.dollardays.com is giving away $5,000 in school supplies to a school through our Facebook page, but this is just a small drop in the bucket of much needed funding. Every company, every community should be pushing our representatives in Washington to do the right thing. Fund teachers, fund school building and this in the short run will help our economy get back on track.
Be sure to enter into this giant giveaway!
September 20, 2011 No Comments
The National Retail Foundation conducted a survey last year that found Americans planned to spend almost $6 billion on Halloween. Does your small business have a plan to capture some of that revenue? You may think it is early to be talking about trick-or-treat with the kids barely back in school. However, you should order printed supplies or costumes now if you want to cash in on Halloween spending.
Halloween costumes are big business, with 40% of adults surveyed planning to dress up. If you want your employees to wear costumes, they will need plenty of notice so they have time to create and purchase their disguises.
If you sell costumes, look to the year’s hit movies and television shows to see what will be most popular. Of course, there are standards (vampires and witches) that never go out of style and will sell to last minute shoppers.
More and more Americans are celebrating the holiday with parties, and these celebrations have helped drive up Halloween spending. If your business sells hospitality items, food or drink, now is a great time to start planning displays or webpages that feature these items with a holiday theme. You can even promote glassware and punch bowls to be used throughout the holiday season.
Even if your business is not a retail store, Halloween themed decorations encourage festive feelings in your clients and employees. Consider decorating your business or website to encourage holiday spending in visitors.
Trick or Treat
There are two ways to cash in on trick or treat for your business.
1. If you have a bricks and mortar business, consider inviting trick-or-treaters to visit your location. If you can offer a safe, well-lit option, you will have a moment to talk to parents while tempting the kids with treats. If you are located in a plaza or business park, talk to other businesses and see if you can arrange a secure “neighborhood” for the kids that gives everyone a chance to promote their goods and services.
2. Include a business card or flyer with the goodies you hand out from your home. This will get your promotion into the homes of your neighbors. Consider a coupon or discount that only applies to your neighbors to foster goodwill and get people in your town talking about your business.
If you will be using Halloween-themed flyers or coupons in your holiday promotion, you should order them well in advance so you have everything on hand in time. Halloween items will look dated and serve no purpose on November 1, so plan to begin circulating printed goods early in October so you run through all your stock.
Think about a bounce back offer that brings customers back for Thanksgiving and Christmas promotions as well. The best Halloween events set in motion a chain of events that keep your brand foremost in the customers’ minds right through the first of the year.
Holidays encourage spending in consumers, and you should start now to be sure you should have a plan in place to cash in on Halloween spending.
September 19, 2011 No Comments
A five year plan for opening a small business or even a home based business is necessary for measuring growth. Time management and stress management is every bit as important to a business owner. Perhaps what should be discussed, however, is patience. Obtaining licensing, insurance coverage, payroll services, tax services and a myriad of other basic needs for a small business to open will take up quite some time. Buying stock or perfecting the service the small business owner or home based business owner will sell will take still more time. Once that is done, though, marketing the product or service and gaining a website and blog needs to be accomplished. All this takes time, so the small business owner or home based business owner will need patience to see it all through.
Buying your own stock until profits can be used to restock will be part of that five year plan. A website might not be a reality until profits can restock, pay for the business-related aspects like insurance and such. A small business loan might be handy for beginning a website, but repaying the loan might not be so handy until profits allow. Patience will be necessary until things fall into place.
Now that profits are enough to pay for everything business-related, a website can now be a reality. The webmaster will have to pay for a domain name, space on the web and a dozen other things. He will cover legalities, insurance and copyrights. This takes time, so patience will be needed until the site goes live. Before it does, however, the small business owner or the home based business owner will need to dig deep to discover what he wants the website to ultimately accomplish. Shall it be strictly business, such as wholesale items, or shall there be franchise information, or perhaps affiliate information. A blog is necessary, of course, but the owner will need to design a site using many facets to accomplish what he wants.
Now that the website is live, the business owner will need patience. There will be a couple hits each day, but no one is clicking through. After several months, there are more visitors to the site, with several clicking through. A small profit is being seen. The business owner will need patience while he writes smashing blogs and devises irresistible sales so the click-throughs increase. Finally, at long last, the profit is showing clearly and the business owner had the patience to wait until things unfolded naturally in their logical order.
It’s not something people discuss much, but patience is needed in almost every facet of life, but most especially is it needed in business. When people rush a conclusion, things almost always go wrong and someone is out of business. Taking it slowly and surely, one day at a time, that five year plan will pay off, because the small business owner understood the need for patience and the natural flow of things.
September 15, 2011 No Comments
If you want to earn more money from your online marketing efforts, try increasing the value of individual sales. Easier said than done you say? Perhaps, but there are many ways to encourage bigger purchases and increase your Internet sales revenue.
Offer Bigger Ticket Items
Do you know the amount of your average sale? Using that figure as a baseline, offer more expensive options. Just seeing big ticket prices will anchor the higher numbers in your prospect’s mind, driving up the amount of money he will be willing to spend.
For example, let’s say your average sale is $40. Make sure every customer sees a $100 offering in the course of visiting your homepage or completing a purchase. This will put prospects in a mood to spend more, and with bigger options available, makes it more likely you’ll sell these big ticket items.
Offer Volume Discounts
Usually it won’t cost you much more to process and ship multiples of the same item, so take advantage of every opportunity to present a volume discount and drive up the total value of an order.
If your customer is buying a box of pens, see if she will buy five boxes with a 15% discount. If she thinks that pink t-shirt is a great deal at $8, maybe she would like the blue and yellow ones too when you can combine them all for $20.
Extend Your Contracts
If you sell a product or service that customers use on a recurring basis, create long term contracts that lock in a great price for your customer. You have probably seen many of these contracts which offer a monthly price, a quarterly price, and a deeply discounted annual price.
Long term contracts paid up front can help you raise money fast for new endeavors. And they ensure you will have future volume that gives you leverage with your suppliers.
Just be sure that you aren’t promising what you cannot deliver. Be careful about locking yourself into low-profit pricing in markets where the pricing can change quickly.
Bundle Products and Services
Perhaps the best way to super size your sales revenue is to combine complementary purchases into bundles. Someone buying dog food may also need treats and flea collars. That new purse may coordinate well with a pair of shoes. Look at your stock and consider ways to bundle small purchases into a package that drives up the total purchase.
Making the sale is a challenge in any economy, but these days making the most of every sale seems more important than ever. Every little bit you can add to each transaction matters. Take a look at your website and see where you can apply these tips to increase your Internet sales revenue.
September 13, 2011 No Comments
How efficient is your business? What profits are you making? Chances are your cluttered business is cluttering (literally choking) your efficiency. Think your business is not cluttered? Think again. Review the 6 steps to de-cluttering your business below to see where you lie. Practice these tips ever-cutting down on unnecessary clutter and ever-increasing efficiency.
1) Rationalize. Think about what’s essential. Get rid of excess. Whatever form that may be: boxes; excessive calculators; a monitor tucked in the corner that no longer functions; or a milieu of pens that never work but were never thrown away. Get rid of it all. Cleanliness and precision is the key to efficiency.
2) Specialize. Think about the theme and decor that expresses who you are and helps you focus without being too gaudy. Toys area a clever expression of your playfulness, but too many toys on your desk will lead to a lack of focus. These “toys” will rob you of your most-precious time. Do you want time in playing or time on what matters most?
3) Organize. Go through your paper stack at the end of the day. Commit to it. Start your new day in a clean office. Too often we forget what paperwork was important when coming in the next day from a big project, why we have it, and where it came from. If you don’t immediately deal with it, you will forget why it was important to begin with. Get rid of old paperwork that you don’t need a file of. File away what you do need. Always, leave notes with details of all of your steps and why the information is important.
4) Visualize. Conveniently place furniture so that the office has a flow to it. Nothing gives you rest and relaxation (and thus, clarity of the mind) like an office that appeases the soul. A huge bookshelf stuffed end-to-end with books that you never read is not really resourceful. Get it out of there. Give yourself space to walk and space to think.
5) Prioritize. Think about what matters most and cut out that extra fat. Numerous hours of time are wasted on frivolous pursuits. Is that music really helping you work or do you find you’ve expended 5 key strokes per 5 lines of lyrics? Turn it off. Focus now and fully enjoy it later.
6) Materialize. Get rid of that chicken-scratched, scribbled, doodle-bearing piece of whatever paper you tore out of that stack of trash bearing your “to do” list. Get a wet-erase desk calendar with large boxes outlining each day to list down and properly layout your priorities. If you don’t prefer to get a wet-erase board, get one in which you can change your list of priorities easily and efficiently at a moment’s notice.
After you have committed completely and perfectly to these practices, say to yourself: “I will never clutter again.”
September 9, 2011 No Comments
You may expect to only find things like clothes, office supplies, and other boring products at an online wholesale store. However, you can also purchase some funny and downright strange novelty items as well. Here is a top 10 of those hilarious novelty items you can buy wholesale.
1. Snakes in a Mustard Bottle
No, this is not a new film starring Samuel L. Jackson. It is a novelty product you can buy wholesale. Bring this harmless looking bottle of “mustard” to your next barbecue, and you’re sure to give someone a shock when they open it.
2. Bullet Holes
Do you live in the suburbs with your rich parents but still want some street cred? Well, you can obtain some without joining your local street gang. Instead, purchase fake bullet holes wholesale. They paste onto a car windshield to give it that “I almost got capped but survived” look.
3. Dog Poop
One thing that is certain to delight people of all ages is dog poop. Well, dog poop that is made of mess free rubber and not the remains of Fido’s last meal. Faux-dog poo is great both as a practical joke and as an ironic gift for that someone not so special.
4. Goofy Golf Balls
These balls will never hit straight. Put these on your friend’s tee during your next round, and you will be sure to crack up at the results.
5. The Barack Obama 2009 Dollar Bill
Why bother with ancient presidents like Jackson and Grant when you could have money printed with the face of the first African American president? Just don’t try to use this as legal tender at a store or bank. You may end up being arrested.
6. The Floor Nickel
Love watching random passer-bys make total fools out of their selves? You can actually purchase a nickel wholesale that can be permanently nailed into the ground. Anyone who tries to pick up this nickel will discover it’s not their lucky day after all.
7. Phony Cast
Are you one of those people always looking for new ways to gain sympathy? Try a phony cast you can buy wholesale. Just slip this fake cast onto your arm and invent a story about how you broke it while saving an old lady’s kitten from a tree.
8. Exploding Pack of Cigarettes
Want to get back at that annoying smoker in your family? Give them a phony pack of cigarettes that will explode when opened. Don’t worry. You won’t go to trial for murder. The exploding cap inside is harmless.
9. Squirting Pen with Disappearing Ink
Want to tick off a co-worker? Pretend your pen has broken and squirted a spray of black ink onto that person’s shirt or blouse. Thankfully, the ink will disappear very fast leaving no trace behind.
10. The Comb Blade
Want to both intimidate people and keep your hair looking cool at the same time? Buy a switch blade comb wholesale. Instead of a blade, a comb puts out. The Fonz would approve. Aaay!
September 3, 2011 No Comments
Marc Joseph, Author; CEO/President and Founder, DollarDays International, Inc has created a new article for The Huffington Post.
This is the slogan used by the non-profit, volunteer-led organization Soldiers Angels that has been assisting families of veterans and veterans deployed, wounded and moving back into society. These volunteers are mothers, fathers, brothers and sisters of soldiers, as well as regular Americans who know the sacrifices our military makes to keep all of us safe.
For most Americans, we really are not affected by the sacrifices our military makes for their country, and as important, the sacrifices their families make. Sure when we see them in uniform at the airport, we feel proud, but then the moment passes as we move on with our lives.
Military.com reported earlier this month that 12.4 percent of Iraq and Afghanistan vets are unemployed, 3 percent higher than the national average. CBS MoneyWatch.com reported that vets’ unemployment in Michigan is at 29.4 percent, in Indiana at 23.6 percent and in Minnesota at 22.9 percent. Why is this not headlining news?
September 2, 2011 No Comments