The Psychology of Prices & Percentages in Promotions – August 6th, 2010
Which sale headline is more effective in attracting customers: “25%-50% Off” or “Up to 50% Off?” According to the market research of Dr. Flint McGlaughlin of Marketing Experiments, using the language of “Up to…” is more effective in attracting customers than using a range. The reason seems to be that customers focus on the lower number making the offer appear less appealing. Additionally, using the wording “From $50” is more attractive to customers than “$50-$100.” Using market research when crafting sales offers can assist marketers in crafting more effective advertising campaigns.
E-Commerce: Are You Ready for Holiday Sales? – Aug 03, 2010
Experienced retailers know that the time to start thinking of holiday sales is at a time of year when temperatures are soaring. In fact, the holiday shopping season will be upon us in no time. Here are some tips for getting an online store ready for the holiday rush: Check website load times. Prepare holiday theme banner ads and ppc advertisements. Prepare newsletters for the holiday seasons now. Avoid last minute scrambles with advanced preparation.
Niche Marketing: What Is It And How To Find Yours – August 4th, 2010
Just what is a “niche” and how does one choose one? A niche is a distinct segment of a market. Figuring out which niche to target allows marketers to narrow focus on a particular group of customers and their preferences and buying habits. Choosing a niche can mean the difference between success and failure in e-commerce. Choosing products in a niche you love and know something about helps to make the work more interesting for the sellers. When an online seller is knowledgeable about the products, it is easier to convey authority, a crucial element of online success. Do some market research. Is there demand for the products and who typically buy them?
What’s the Big Deal with Wholesale Glassware? – August 3, 2010
Featured wholesale dealer, BigDealsOutlet.com, offers high quality glassware and cookware at deep discounts. A highlight of Big Deals Outlet’s product line is Anchor Hocking Glassware. Other lines of products offered are kitchenware, cleaning supplies, housewares and plastics, toys and games, sporting goods, and much more. Items can be purchased through their website with a $500 minimum order. One additional benefit offered is free shipping to commercial delivery addresses, a huge savings since cooking and glassware are typically expensive to ship due to the weight of these items. Residential delivery can be arranged for an additional fee of $150.
August 6, 2010 No Comments
Coupons are a fantastic way to save money on your weekly grocery trip. Of course, almost everyone is familiar with the coupon inserts found in the Sunday paper, or advertisement pages in magazines such as Good Housekeeping and Redbook that feature clippable coupons.
However, not everyone is aware that many money saving opportunities can be found online. Some websites require registration, so be ready to supply an email address where you do not mind receiving advertisements from the service.
Internet Coupon Sites
The Internet offers a wealth of resources when it comes to websites that publish printable coupons. Often these online coupons are for the same brands and savings amounts as are found in newspaper inserts. Anyone with access to a computer and a printer can take advantage of these services in order to save money on their grocery bill.
For many of these sites it is necessary to download and install a small client in order to print their coupons. This means that you will have a limited number of coupon prints available per computer. The more computers at your disposal, the more coupons you are able to print. When printing coupons at home it is also important to balance cost (toner and paper) versus savings. Some individuals are highly organized where others may find that it is wise to wait until a coupon is actually needed before printing it.
No Clip Coupons
Consumers do not always have the time and energy necessary to track down and print the best coupons out there. Or it may be that a great coupon is missed simply due to the overwhelming volume of coupons on the market. The following services allow the user to add coupons directly onto their store club cards. The electronic coupon is then redeemed automatically at checkout. It is a great way to save on time and coupon clutter, and every member of the family has access to the same savings opportunities when shopping.
Are you an online coupon user? What kind of great deals have you found?
August 5, 2010 1 Comment
Enter by Aug 31st for a chance to Win!
The Ultimate Notebook Accessory Pack
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
To participate in the Giveaway, participants must complete one of the following options:
August 4, 2010 No Comments
Just as summertime hits its peak and is in full swing, school preparation nips at its heels and demands time, attention and money. Why load up the kids in the family van and head to the store with its crowded aisles and spend endless hours searching for everything on their lists? Consider, instead, shopping from the comfort of your airconditioned home as the kids keep busy in the back yard. With low prices and great deals on shipping, buying back to school supplies wholesale is a great option for today’s busy family. Here are ten essentials for the back to school set that can be ordered wholesale.
Online wholesale shopping has got you covered for paper: wide-ruled, college-ruled, loose leaf filler and composition books abound for first graders through senior high.
- Pens and Pencils
If you have paper, you need something with which to write. Good old number twos are available wholesale as well as a wide variety of pens in every color.
Every year, it seems, kids clamor for new backpacks. With backpacks in all sizes, shapes and colors, your children will be able to find just the right one while you’ll be pleased with the great prices.
A great variety of colored and popular character folders are sure to please any kid. And at wholesale prices, mom will be smiling, too!
Mistakes happen! Erasers make them better. Get good quality erasers for your whole clan wholesale!
For the younger school-goers, crayons in all varieties abound in wholesale, and at these prices, you can afford to pick up some just for home, too.
Anytime kids can glue anywhere but in the house is great. Send them to school stocked and ready to get sticky!
- Math Sets
Rulers, compasses, triangles and protractors available all in one handy case. Wholesale shopping has a variety of math sets sure to suit your kids’ needs.
- Apple Corer or Apple Slicer
With prices so great, why forget the teacher? Now she can make quick work of the apples all the other kids gave her!
- Relaxing Spa Candles
Ok, so this one’s not for the kids or teacher. After getting the kids back to school in budget-wise style, mom deserves a little relaxtion. This one’s for her!
August 4, 2010 No Comments
Reducing your carbon footprint can save your small business money in a number of different days. The carbon footprint of your small business is measured in the amount of carbon dioxide it emits in its usual course of business. With the increased public awareness of the effects of greenhouse gases, your small business can not only save money through the application of green technologies, but you can also reap the benefits of advertising that your business is eco-friendly.
Savvy consumers know that they can purchase their electricity from companies that are inherently eco-friendly such as those that utilize wind turbines or solar power or those that “buy back” their carbon usage through planting trees. These consumers will also choose your business over your competition if you can show the same concern for the environment.
The low-hanging fruit on the carbon footprint tree are the obvious things. According to the US Department of Energy, new lighting technologies can reduce lighting energy consumption by 50% to 75%. Replace fluorescent lights with either compact fluorescent bulbs or fluorescent tubes to maximize savings. Light-emitting diodes (LEDs) are tremendously efficient, long lasting, and emit a high quality of light.
Trade in your old electronics for new, energy efficient appliances. Many appliances qualify for an energy rebate at tax time. If you have a kitchen for employee use, consider purchasing a new refrigerator and microwave oven. Turn computers and lights off before leaving for the day. Set your computers for a short “sleep-cycle”. A computer will automatically go to sleep after a set amount of time. Set this time to the lowest setting, as the computer is more energy efficient when it is in sleep mode. Paint the walls a light color. Not only will it brighten the space and your mood, it requires less energy to maintain the temperature of light walls than dark. Set the thermostats at 72 degrees in the summer to save on cooling costs and reset them to 68 degrees in the winter to cut heating costs.
Does your business print marketing materials such as sales flyers, product leaflets, or newsletters? Consider going paperless. Not only will you save money on your marketing budget, but also you will be able to keep your materials fresh by simply updating your web site. In today’s Internet-based society, your customers will appreciate having all of your information at their fingertips, and they will appreciate your efforts to reduce your carbon footprint.
August 2, 2010 No Comments
Sales tax debate flares up on Capitol Hill – July 29, 2010
Members of congress are meeting to discuss the Delahunt bill which mandates that e-commerce retailers collect and pay sales tax on items sold online. Proponents of the bill state that online retailers have a price advantage over traditional brick and mortar stores which presents an environment of unfair competition. A resolution which opposes the Delahunt bill has been introduced by Rep. Paul Hodes (D, NH) which holds that any federal legislation which restricts the internet’s open environment will hurt consumers and ultimately, the economy. Online retailers have differing opinions regarding the burden tax collection might have on their online conversions.
EEC Launches YouTube Marketer Education Channel – July 29, 2010
The Email Experience Council of the Direct Marketing Association launches a channel on YouTube directed at direct marketers in email campaigns. Episodes include email marketing best practices, emailing for branding, and analytics for email marketing. The content is educational, entertaining and engaging to the viewers. Additional professionally produced educational videos will be added to the initial listings in the future. Check out their Channel on YouTube.
Top-end Wholesale Goods, with a Woman’s Touch – July 27, 2010
Eve Nober of DLM is no stranger to the retail clothing business, After a career as a buyer and manufacturer of a clothing line, she decided to start her own business as a high end retail jobber. DLM acquires overstock and liquidation merchandise from major retail chains. Each item is hand inspected for quality; only the best quality items are offered to DLM customers. Their selection of top quality merchandise simply cannot be beat with big brand names such as BCBG: Max Azria, Helmut, Juicy Couture, True Meaning, Perry Ellis, and 7 for All Mankind. Customers may visit the DLM showroom to pull items or purchase lots for shipment via UPS.
Get Creative With Cross Selling to Increase Dropship Profits – July 25, 2010
Using cross selling techniques has long been an effective tactic to increase the return on investment of any sale. Cross selling is founded on the idea that a customer already in a frame of mind to buy, will likely buy more if given the right incentive. Listed are some tips for effectively cross selling to increase drop ship or website sales: Choose accessories which complement the primary item being purchased; Use loss leader items to attract customers and then introduce a target product; Bundle items together in photos to create a perception that the items should naturally be purchased together.
July 30, 2010 No Comments
Frugal living is as much about what we spend our money on, as it is how to reduce the amount we spend. Common sense will tell us to clip coupons, shop sales ads, and buy generic brands as much as possible. But because life is hectic, our need for convenience can sometimes get in the way of common sense.
Let’s look at 5 things you’re wasting your money on. Chances are, you are spending your hard earned money on these very things.
Books. Why is anyone paying full price for books anymore? There is just no need. With all the book swapping and auction sites online, you can get gently used books for a fraction of the price of new ones. Buying books by your favorite author in lots is also a great way to save money. If a book you already have is included in the lot, sell it and earn a little extra money!
Convenience snacks. Anyone with kids has, at some point, broke down and bought the convenience snacks at the store. They are just so darn convenient, we forget that they are a big waste of money. Instead, buy one large box of snacks and a box of Ziploc bags and make individual portions. This applies to cookies, crackers, candy, pretzels, chips, etc.
Coffee. Yes, coffee is delicious and a necessity for almost all of us. But, do you really need to grab that $ 4.00 cup of specialty coffee at the local cafe? Even if you only treat yourself every other day, that still totals roughly $ 60.00 each month on coffee. Instead, invest in a good travel mug and brew your own at home.
Warranties on inexpensive items. Most stores offer warranties on everything you buy. Toys R Us even offers a warranty on Slip N’ Slides! Paying for these warranties is a complete waste of money, especially when you consider most people pay for them and never even use them. Unless your purchase is costly, skip the warranty altogether.
Now it’s your turn! Tell us what you stopped buying and how it’s helped.
July 29, 2010 No Comments
August is coming, the school year is close, have you stocked up on your DollarDays backpacks? We highlight great DollarDays deals every week. And this week, we’re telling you, you’ve gotta have our backpacks. Well made, and school-ready, make sure that your store is chock-full DollarDays wholesale backpacks today.
Today and tomorrow only, DollarDays is offering $3 wholesale backpacks. So rush on over and make sure to stock up before the school year begins.
July 27, 2010 1 Comment
We live in an online world. More businesses are offering e-commerce solutions with every passing day, and even for businesses that operate entirely offline, a website demonstrates legitimacy to customers. Faced with these realities, small business owners are sometimes intimidated at the thought of setting up a website. While the cost of web development is a one-time investment, monthly hosting plans often seem more threatening.
Fortunately, the majority of small businesses can avoid these fees entirely through the use of cheap web hosting. While hosing plans can be astronomically expensive, most baisc, cheap hosting solutions are perfectly adequate to meet the needs of small (and larger) businesses.
To establish a website online, one needs a domain and a hosting account. The domain is simply the website’s address. Anything ending with “.com,” “.org,” and any similar suffix is a domain. These can be purchased at domain clearing houses like GoDaddy. After you buy a domain, you’ll need a place to put it – you ned a place to have your site hosted. Basically, when hosting is purchased, it is nothing mroe than buying space on a computer.
Hosing is available from multiple companies. If you buy your domains on GoDaddy, you can buy cheap hosting there as well. Additionally, you could buy hosting at places like WestHost, FatCow, or HostGator. All of these hosting solutions are cheap (as low as $4 a month), and their service offerings are comparable.
A website’s legitimacy comes in part from its design and in part from simply having a recognizable domain suffix. Users browsing a company’s website have no idea what kind of plan the website is hosted under. As long as the website ends in a familiar domain suffix, the user gains the sense that the website is trustworthy and professional.
This approach is guaranteed to save a small business more money without sacrificing any quality in their online presence.
July 26, 2010 No Comments
URL Shorteners and Facebook – Why Marketers Need Their Own – July 19th, 2010
The use of free URL shortener services such as tinyURL and bit.ly are being frowned upon by Facebook effective June 2010. Some of the links have been broken. According to a post one the Facebook blog in June, the use of the free URL shortener links are often used by spammers to bombard Fecebook members with unwanted messages. Adding new links may require entering characters though a CAPTCHA authenticator to ensure that the links are not being entered by means of automated software. The use of branded URL links is the best way to get around the problem and maintain credibility with Facebook followers.
Back to school sales are historically a time for retailers to boost revenues after the slow summer months. Projections for this year’s back to school spending published by the International Council of Shopping Centers indicate that 2010 may boast the highest back to school season in three years. The strengthening of the economy higher consumer spending back up this data. This time of year is a good time to sell electronics, clothing, sports equipment, as well as school supplies, calculators, and backpacks.
Starting Up Your Online Dropship or Wholesale Business Website – July 21st, 2010
Anyone whose business is at the point of needing a website should follow these eight insightful tips to get the ball rolling without taking on too much too soon. Knowing what you want is the first step and often the most difficult question to answer. After that, new website developers should realize that the project will most likely take more time and money than anticipated. Websites are put together in pieces and take time and planning to put together. After the website is built, anticipate that routine updating and improvements will be necessary.
ASD Las Vegas 2010: Huge Buyers and Sellers, Huge Show – July 23, 2010
Wholesalers and suppliers will come together from August 8-11 for a huge trade show in Las Vegas, NV. Taking some time to attend the show offers opportunities for networking as well as valuable information about sales trends, pricing strategies, and current retail and wholesale environments. Seminars will be held at the Las Vegas Convention Center on August 9 and 10. The show promises to house the largest assortment of retailers and wholesale products under one roof in the country.
July 23, 2010 No Comments