The Sharper Image, Other Top Brands Choose Responsys to Improve Email Marketing ROI

Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced several key new customers, including DollarDays, Drs. Foster & Smith, The Sharper Image, and The Wine Enthusiast. Spanning a wide range of industries, from corporate financial services to specialty retail and software, these and other market-leading companies have recently selected Responsys to help them achieve significant marketing ROI and competitive differentiation through strategically timed, highly targeted email communications.

“Responsys provided us with the advanced functionality and flexibility to implement more sophisticated and automated email campaigns than ever before,” said Roger Bensinger, Senior Vice President of Marketing for specialty retailer The Sharper Image. “Their effectiveness at helping us build multistage lifecycle campaigns will be invaluable to us as a company.”

“We were looking for an extremely robust and feature-rich email marketing platform that was also easy to use,” said Martin Lakin, COO at DollarDays, a premier Internet-based product wholesaler to small businesses and local distributors. “Responsys not only allowed us to create automated, scalable and repeatable lifecycle programs, but also helped us reduce marketing spend and increase our email marketing effectiveness.”

Responsys was recently ranked No. 1 in overall business value and market suitability by JupiterResearch in its October 2005 evaluation of the top 30 email service providers. The company’s best-of-breed email and lifecycle marketing solutions have helped hundreds of leading business-to-business and business-to-consumer marketers acquire, retain and grow profitable customer relationships.

“Responsys is gaining significant momentum with top name brands as a result of the progress and adoption of our Individualized Lifecycle Marketing™ approach,” said Dan Springer, CEO of Responsys. “We have demonstrated a genuine passion for email and lifecycle marketing, and we look forward to working with each and every one of our clients to help them automate and build equity in their email marketing programs while maximizing customer value and increasing revenue.”

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