Nearly a decade ago, social media was a small fraction of retailers’ marketing mix. Most of the time, businesses were focused on building up their social profiles and pushing out messages and coupons to their followers.
But now, the rules of social engagement have changed: best-in-class retailers understand that ongoing communication, information sharing and engagement drive successful social initiatives.
For the first time, Retail TouchPoints is honoring brands and retailers that are using social media in innovative ways to improve their engagement, service and selling strategies.
Winners of the 2015 Social Media Maven Awards include both large national retailers and smaller brands and startups. Award recipients also vary in their product and service offerings, from accessories to apparel, cosmetics and office supplies.
This year’s winners are (in alphabetical order):
- Adore Me
- Jamba Juice
- Lilly Pulitzer
- Lorna Jane
- Marc Jacobs
- Saddleback Leather Co.
- Softlips Lip Balm
- Yes Sir