DollarDays Blog is pleased to share the small business expertise of Mark Stevens, CEO of MSCO, sales columnist for Entrepreneur.com and bestselling author of Your Marketing Sucks. DollarDays Blog (DDB): Please summarize your business expertise in a nutshell. Mark Stevens: My expertise is to identify and address what it takes for a business to grow and to move from … Continue reading Small-business Expert Interview: Mark Stevens, CEO of MSCO
DollarDays Blog is pleased to share the small business expertise of Adam Ishaeik, CEO of Hunter Wellman, a company that assists small businesses with acquiring federal contracts. DollarDays Blog (DDB):Can you please provide some brief background on yourself and your company? Adam Ishaeik: I have been involved with federal business development for six years. After my I … Continue reading Small-business Expert Interview: Adam Ishaeik, CEO of Hunter Wellman
Unless you have some sort of exclusive patent, chances are that your business competes on quality. This means that whether you run a dry-cleaning company, a restaurant, an office supply [store] or a gardening business, your customer has a number of choices [for] where to [...] buy essentially the same product or service. So how … Continue reading Small-business Advice: Developing a “Free Soup” Strategy
What makes a great business leader, in your opinion? The ability to inspire passion and excitement among colleagues and employees? Amazing insights into what customers want and need? An uncanny ability to discard background noise and identify important trends in the marketplace? Adam Toren at Entrepreneur.com polled his readers for their ideas on what makes a great … Continue reading Small-business Advice: Traits of Great Leaders
These days, pretty much every small-business owner knows the importance of having a functional website. But, of course, not all business websites are created equal. Some are better than others—and, naturally, you want your company's site to be among the best in its category. You can go a long way toward creating a useful, functional and attractive … Continue reading Small-business Advice: Avoiding Common Website Mistakes
Drew Carey tells a joke about work that goes, "You hate your job? Why didn't you say so? There's a support group for that. It's called 'Everybody,' and they meet at the bar." Of course, not everybody really hates their job. In fact, if you're an entrepreneur or business owner, you might bound out of bed on … Continue reading Small-business Advice: Creating a Happy, Fun & Functional Workplace
Ken Burgin and Elizabeth Walker have an interesting article on the Business in General blog in which they argue that too many businesses make the mistake of focusing on what they would like to offer rather than what customers would like to buy. So how do you figure out what customers want? Ask them! Burgin and Walker have some specific … Continue reading Small-business Advice: What Do Your Customers Want?
One of the hardest things for a small business can be just getting noticed. Giant corporations like Coca-Cola, Apple and Nike can spend millions of dollars advertising on the Super Bowl to a worldwide audience while you struggle to let people in your immediate community know about your products and services. Hopefully, you have at … Continue reading Small-business Advice: The Best Advertising You Can’t Buy
Every businessperson should have some method of keeping track of spending to make sure that expenses don’t outstrip income, [b]ut a new web tool called PocketSmith highlighted over at Wise Bread goes beyond tracking past expenditures to actually predict future spending and savings with its forecasting capabilities. So let’s say you’re hoping to save up … Continue reading Frugal Living Tip: What’s Your Financial Forecast?
Welcome to the DollarDays Blog! We're excited to bring you a combination of original features and commentary on the most useful and thought-provoking small-business-related content from around the Internet. Over the next few months, you'll see us post several stories per week on a variety of topics, including: Small-business adviceSmall-business expert interviewsSmall-business profilesFrugal living tips … Continue reading Small-business Advice: Prudent Discounting