Internet Retailer, the world’s leading publisher of strategic e-commerce business intelligence, and B2B E-commerce World, today announced the finalists for the categories of the third-annual Internet Retailer Excellence Awards. The awards recognize the outstanding achievements made by innovative online retailers and business-to-business (B2B) e-commerce companies in the past year.
Internet Retailer and B2B E-commerce World will announce the winners at the IR Excellence Awards dinner banquet held at the Hyatt Regency McCormick Place hotel on June 7, 2017, as the Internet Retailer Conference & Exhibition (IRCE 2017) convenes for its 13th straight year. Internet Retailer serves as the official media sponsor of IRCE, which will occur at McCormick Place West in Chicago from June 6-9, 2017.
“I enthusiastically congratulate all 45 finalists for our third annual 2017 Internet Retailer Excellence Awards,” says Molly Love, CEO of Internet Retailer. “Our goal is to highlight best practices that all online retailers and B2B e-commerce companies can learn from. The finalists represent some of the fastest-growing and most innovative companies in e-commerce, and their accomplishments reflect the ongoing shift of purchasing—whether by consumers or businesses—to the web.”
Determined by a team comprised of Internet Retailer senior editors and e-commerce industry experts, the finalists for each of the 13 IR Excellence Awards categories are as follows:
Emerging E-Retailer of the Year: Chewy, Hollar.com, MeUndies, Purple, MVMT Watches
Web Redesign of the Year: Califia Farms, Kate Somerville, Lowe’s, Oliver Sweeney
E-Retail Marketer of the Year: eBags, Target, Wayfair
Best Marketing Video of the Year: Pampers, Reef, SupplyHouse.com
Best Product Video of the Year: SupplyHouse.com, Sylvane, Vurtego
B2B E-Commerce Marketer of the Year: DollarDays, Lightning Labels, SupplyHouse.com, MSC Industrial Supply Co.
B2B E-Commerce Website Redesign of the Year: Cole-Parmer, PacknWood, Sullivans, Tech Data
B2B E-Commerce Player of the Year: Amazon Business, Cisco Systems, Garrett Popcorn Shops, Kimball Midwest, Tech Data
Mobile Commerce Award: eBay, Lancôme, RealTruck, Wayfair
Global E-Retailer of the Year: Anker, Benefit Cosmetics, Nike
Omni-channel Retailer of the Year: Amazon, Best Buy, DSW, Fabletics, Home Depot
Internet Retailer of the Year: Amazon, Dollar Shave Club, Nike, Ulta Beauty
“We were pleased to receive hundreds of nominations for our 13 categories of Internet Retailer Excellence Awards,” says Kurt Peters, executive editor of Internet Retailer. “The broad range of retailers and high quality of all nominations made choosing finalists difficult but ensured that when we announce the winners on June 7 at IRCE, we will be recognizing the leaders of the industry.”
What’s the status of your back-to-school marketing plan? According to the National Retail Federation (NRF), the average family will spend more freely on school and college supplies this year. It expects total spending for K-12 and college to reach $75.8 billion, up from last year’s $68 billion.
The annual NRF survey, conducted by Prosper Insights and Analytics, suggests that more than 50% of shoppers will start back-to-school shopping three weeks to one month before school starts, while 22% will start shopping with only one or two weeks left.
As we head toward September and into the final few weeks before students head back to school, Small Business Computing asked small-business owners to share details of their most successful back-to-school promotions and tips.
Be Helpful: Back to School is Stressful
Getting ready to head back to school can be stressful for your customers—both the parents and the students. Nicole Gardner, Dormify‘s COO, recommends that business owners personalize their back-to-school campaigns to their audience and to be helpful to their customers.
“Be helpful. It’s a stressful time for many parents and full of anxiety for students. Offer resources and accommodate customer requests where you can,” she advised. “Figure out if you’re speaking to the student or to the parent, and adjust your tone, your messaging and your offers accordingly. Use all the customer data you have and get hyper-targeted; we find email to be the most effective marketing channel for accomplishing this.”
Mike Catania, CTO of PromotionCode, works with 15,000 retailers, a third of which are small businesses that regularly compete against national brands and big-box retailers. When it comes to the back-to-school rush, Catania recommends coupons as a particularly effective marketing strategy for local businesses.
“Because they’re local, these businesses can tailor their offers not only to a specific school name (to build associative brand recognition), but they can also provide tiered offers based on different grade levels,” says Catania. “For example, a coupon offer that gives X% off storewide (where ‘X’ represents the grade level of the incoming student) has been an extremely popular offer.”
Celebrating students also creates a positive back-to-school promotion for retailers. Doug Messer, co-founder and CEO of University Beyond, said the company’s most successful back-to-school promotion was a holiday they created.
“We call it ‘National Student Discount Day,’ and last year, we had more than 100 brands participate,” said Messer. This year, “[A]ll participating brands will come together to promote our website via Twitter, drive a mass audience to view and use the available discounts, and sign up for our site. We already have major enterprise companies reaching out to participate again this year.”
Use Social to Talk up Back-to-School Promotions
Social media is a good way to cash in on local back-to-school shopping. “Local social media is far more influential than national. Posting that coupon to social media and tagging the school for which it applies will help move it along to parents who, in turn, can make it go locally viral with minimal advertising efforts on your part,” says PromotionCode’s Catania.
Daniela Arango, public relations specialist for DoItWiser, also supports using social media to boost back-to-school promotions. Arango says that small-business owners can create excitement around back-to-school sales on social media by launching a pre-sale ad campaign to generate expectations around your offers and products.
She also recommends offering online coupons or promotions to visitors and clients on your website in exchange for subscriptions to your mailing list or follows on social media. “Your customers get a discount on their back-to-school purchases, and you build a community around your brand.”
Arango suggests that businesses take advantage of user-generated content to show how your customers use your products at school. This gives your future clients a sense of closeness, trust and familiarity with your brand.
Back-to-School Promotions for B2B
B2B businesses also find success with back-to-school promotions by taking advantage of email campaigns, social feeds and good deals.
Marc Joseph, former CEO and president of DollarDays, a B2B business that sells 225,000 general merchandise products by the case at wholesale and closeout prices to entrepreneurs, small businesses and nonprofit organizations, explains.
“Today, our banners feature office and school supplies, back-to-school clothing, accessories, writing instruments, and backpacks. All of these products tie together because we want to be the one-stop shop for all back-to-school needs,” says Joseph. “This also works with brick-and-mortar stores or online B2C sellers. Once a customer comes into your store, you don’t want them to leave. The best promotion is to offer everything they need.”
For example, DollarDays sells backpacks with a per-unit price starting at $3.19. Email campaigns and social media promote the item to draw people to the website. Once prospective customers land on the site for a backpack, they can see all the school supplies they need to fill the backpack—all in one place.
How to Promote Back-to-School Outside of Retail
Many back-to-school promotions center heavily on retail stores and online shops, but many small-business owners can capitalize on students and parents shopping for school-related deals. Ajmal Saleem, owner of Suprex Learning, a startup tutoring company, says the back-to-school promotion is especially important.
“Parents commonly seek our tutoring services during the summer to help their kids keep up their skills during the break; however, back-to-school is an excellent time to offer promotions, and parents are willing to spend the money if you can show them it’s a good investment,” says Saleem. “We offer bulk tutoring packages right before the school year starts. When a parent purchases more hours of tutoring, it not only provides us with sustained business, it helps parents keep their children’s momentum going.”
Even vCalc, a crowdsourced calculator-creation platform, offers back-to-school promotions. The vCalc platform invites people to use math knowledge to solve everyday challenges and to build and share free equations, algorithms, constants and collections.
Kurt Heckman, vCalc’s president, said they ran a student contest last fall that went so well that it’s now an annual back-to-school event. Called Coding for Community, this contest encourages students to use the vCalc platform to create free online calculators for the benefit of their communities. Prize money ranges from $25 for honorable mentions up to $1,000 for two grand-prize winners.
“The results have been surprising. Students have built free calculators that are now being used all over the world,” says Heckman. “This annual contest is a terrific way to get our product into the hands of more students every fall, and it’s now an ongoing part of our back-to-school promotion regimen.”
How do I beat the market with content marketing? What consists a great B2B content marketing strategy? How should I proceed with my content marketing efforts? If you’ve been asking yourself these questions lately, you can stop worrying. We gathered for you the best tips from the biggest global experts. Read, learn, and join the success club!
Define Your Audience
“Developing an effective content marketing plan requires you to clearly define your target audience or ‘buyer persona.’ It’s important to remember that you’re not targeting yourself. Once you have a better understanding of your target audience, you can model them based on different buyer personas.”
—Shane Barker, Independent Digital Strategist, Sprout Social
Target Creatively
“My main tip for B2B content marketing is to not restrict your options to targeting business publications and influencers; everybody is using B2B publications and networks in the same ways, and it is very hard to be heard above the noise. Remember that everybody who has a business is an individual with a life outside of the office, so you can target these people outside of their business roles, whether through social campaigns or wider awareness or brand exercises. It’s about getting the attention of businesspeople in and outside of the office. I believe that this can generate real success; it feels less like a hard sell to the audience, and you have an opportunity to forge a more naturalistic relationship between a brand and its audience this way.”
—Mike Bates, Organic Search Executive, We Are Boutique
Create a Documented Content Marketing Strategy
“Having a documented strategy gets everybody on the same page. One result of this is that your audience is less likely to be confused by inconsistencies in messaging when content creators work without a set of guidelines.”
—Ron Seld, Head of Marketing, Start a Fire
Target the Right Stages of the Marketing Funnel
“Try to choose. When you’re creating your content, when you’re designing the strategy for why you’re going to produce a particular piece, decide what it’s going to help with. Point it at the area of the funnel that is in most need of assistance.”
—Rand Fishkin, Founder, Moz
Create a Content Calendar
“It is a best practice to create a content calendar so you can plan ahead of major events in the year and create a rhythm of content suitable for your audiences. Regular content generally achieves greater results.”
—John Kennedy, Digital Marketing Director, Brands on Digital
Consider Creative Ways to Scale Content Production
“You’re regularly publishing, blog traffic is increasing, and you’re even seeing a decent amount of conversion. You just need to do more of it. Don’t fret if you can’t justify an increase in headcount because you may be able to tap into other existing resources. Don’t be afraid to republish content that did well in the past. Look at your blog analytics, see what an impact, and republish popular content with a fresh introduction and/or updated links and images. Not only is this now an accepted content strategy practice, it’s a highly effective one that enables you to make the most out of the polished work you put so much time into creating in the first place.”
—Sachin Kamdar, CEO, Parse.ly
Market Before You Launch
“Content marketing can be a powerful tool to fuel B2B product launches. Don’t wait until your product hits the market to create quality content assets and deploy campaigns. Prepare the market for your solution by using content marketing to talk about the problem you are solving, explore current (and perhaps inadequate) solutions, and educate them about unknown or unmet needs. Leverage these campaigns to foster a community and build a key contact list you can reach out to when your offering arrives!”
—Michael Passanante, Senior Director of Marketing, BESLER Consulting
Monitor Your Competition
“If you’re going to play the content game, play to win. To do so, you need to know your enemies. Monitor competitor activities and make sure you’re on top of the latest trends for your industry and your customers’ industry or industries.”
—Rich Missey, Director of SEO, Insureon
Turn Down the Sales, Turn on the Value
“Content marketing is only effective to the extent that it meets some need on the part of the audience it is reaching. That seems logical; however, too often, marketers focus too much on what’s important to them (sales!) and too little on bringing value to their audience. Bringing value equals engagement, which, ultimately, will yield sales. It’s not an immediate process, but it’s a powerful one if done well. If not done well, marketers will fail to engage their audience and, worse yet, turn off those they have connected with. Turn down the sales pitch and turn up the value by gaining a clear understanding of who your audience is (very specifically) and what’s important to them and then finding the connection between what you’re selling and what they value and producing content that connects the two.”
—Linda Pophal, Owner, Strategic Communications
Engage Other Teams in Content Creation
“Involving multiple teams in content creation opens up your blog to new ideas and perspectives. Someone in HR is much more qualified to write about a new skill requirement, while the production team is better at explaining their new product. Involving the company as a whole in your content will make it more real and more enjoyable for the audience.”
—Amanda Dodge, Contributor, Copypress
Write in Conversational Language
“Write the way you would talk to an old friend. You don’t ever have writer’s block in a casual conversation, right? So write the way you would talk. Even better, exaggerate the tone—let yourself be silly. Try to make yourself smile.”
“Make sure you include detailed customer stories in your content marketing mix. Prospects want to know exactly how your product or service affects their day-to-day working life. This approach resonates much more than claims about product features and benefits. If prospects can ‘feel it’ in the content they read, they will consider it and move closer to buying it.”
—Christopher Fox, Managing Partner, Syncresis
Go Deep
“B2B readers are proud of their knowledge and rightly so. They have invested their lives, their education, their careers and their time into acquiring professional skills. They love it when people speak to them on their level—a deep level. That’s why the B2B content that you produce should go deep.”
—Neil Patel, Co-founder, Crazy Egg
Focus on the Pain
“Understanding customer pain points and their decision-making journey are especially useful, because B2B clients are more savvy about their challenges and often need guidance to help overcome them. Broad-scope content can be a great honey pot and is necessary, but more specific content focused on detailed industry or vertical ‘pain points’ will build more authority amongst customers that take action on your CTAs. Add ‘actionable’ directives that decision makers can apply immediately or a concise picture of benefits they can use to get approval or buy-in from other members in their organization. Solve immediate and common problems with detailed guidance—rinse, repeat.”
—Adam Johnson and Justin Brown, Content Managers, Quote Wizard
Use Content That Converts
“Content marketing is not only about increasing visibility, social shares and traffics that look nice in the statistics. In the end, it’s about generating leads and converting them. That is why you must focus on content that helps you push leads down the funnel, content that makes them sign up for newsletters or free trials, and gives you direct contact to them.”
—Daniel Slomka, Content and Social Media Specialist, Boost the News
Focus on Relevancy
“The problem businesses have in unattractive industries is they can’t easily brainstorm topics. It’s challenging to develop engaging content that centers on things like office chairs, hearing aids or insurance. As such, the temptation can be to create unrelated content just for the sake of gaining backlinks and traffic. Don’t do this. It’s far more valuable to focus on relevant content, even if it doesn’t have link-bait qualities. While it may not provide the same SEO boost as link-bait articles, do you really want to build a faulty foundation of users who don’t make up your target market?”
—Samuel Edwards
Make People’s Life Easier
“Provide value to your audience. Don’t talk about yourself—just give them something you know they’re looking for, something that makes their job easier. This isn’t hard to do, and you should already know what your target clients are looking for. You can use SEO to see what people in your space or businesses in your target audience are searching for, put a list of tools or tips which will help them reach their goals, and do your best to make the content you share as easy to navigate through as possible while spending the time to create high quality ‘11 out of 10’ content.”
—Vincent Magaline, CMO, Rebrandly
Make People Care
“Make sure every single piece of content—email, blog post, what have you—quickly and clearly answers the question, ‘Why do I care?’ This is the key to creating relevance and urgency. Far too many people think making a piece ‘accessible and fun’ means, ‘I can get away with yammering about stuff and amusing myself.’ Nope. Now, granted, that’s not usually B2B’s issue, but if the piece does more to serve your needs than the reader’s or customer’s, then you’re not really helping them at all, and you haven’t created value—and if content has no value, it ain’t content.”
—Terri Trespicio, Co-founder, Lights Camera Expert
Write P.E.A.C. Content
“P.E.A.C. stands for Practical, Entertaining, Awe-Inspiring and Credible. If you can achieve this, you will build up a reputation for yourself as a producer of great content. Not only will your outreach process be easier since your writing will be providing readers with useful and actionable tips, but it will also be more likely that those you outreach to will continue to read your content in the future. As a result, your content will also get more social interactions and more people linking back to it.”
—Nadya Khoja, CMO, Venngage
Write Guest Posts & Articles
“To boost your B2B content marketing efforts, use contributed articles. Whatever industry you may be in, there are vertical publications who are looking for content. If you have an idea you can pitch for a contributed article, many times these publications will allow to submit an article that may be published on their site and/or in print. This will help you with content marketing, as well as PR and social media (as you may post the article to your social media channels once it appears). You may link to the article from your site, as well, and perhaps even use it in your customer newsletter.”
—Michelle Garrett, PR Consultant, Garrett Public Relations
Be an Expert
“Carefully plan the topics you are going to present in your content, and make sure they are meaningful to your audience. This is a great approach that allows you to discuss how your product or service can save money, increase the efficiency of production, or streamline tasks. Not only does it provide a chance to introduce your product, it establishes your expert status in the industry. The most important point is to post not only about your own products but other products your target market is sure to find useful. This way, your audience knows you are genuine in your efforts to enhance their business and find you and your company to be trustworthy.”
—Daren Low, Founder, Bitcatcha
Give Back to the Community & to the Audience
“Give back to your customers and the causes they believe in. Our strongest content marketing and social media effort to giving back is through Facebook. We have 248,000 followers. For a B2B business that sells 225,000 general merchandise products, this is quite a following. To create such a following, we give back to our community with a different giveaway each month. We also have a program where any of our customers can designate 5% of their purchase dollars to their favorite charity, and [we’ve] created a free wishlist program for nonprofits to get what they need.”
—Marc Joseph, CEO and President, DollarDays
Don’t Forget the SEO
“My advice is to remember that content marketing is married to modern SEO. You need to optimize both onshore (native to your website) and offshore (published on social media or by a third-party site) content with your SEO keywords, proper link structure, and rich contextual clues such as keyword-named images. Google’s algorithm has shifted significantly in the past decade to favor sites with the highest-quality and most visited content over those that game the system and use tactics such as keyword cramming or landing pages designed only for SEO. Do your research, and consult with your SEO professional before launching any new content marketing strategies.”
“Go video. YouTube is more effective than Facebook in generating B2B leads. I’ve long preached the value of video marketing for brands, including B2B. Keep in mind, YouTube is the world’s second largest search engine and is owned by Google, which means greater potential visibility in organic search results. Considering the fact that video also has 5x greater recall than the written word, why tell your complicated B2B story in text when you can tell it with a concise, compelling video?”
—Kent Lewis, President and Founder, Anvil Media
Invest in Content-marketing Software
“As companies continue to invest in content marketing, there is a tremendous opportunity for content marketers to focus on content operations. Selecting the right content-marketing platform can help marketers create more and better content in less time. Once my own company started using our content-marketing platform, we found that we saved 74 minutes of staff time per piece of content produced now that we were no longer emailing Word documents around and trying to track it all on a spreadsheet. For the average company, that kind of inefficiency comes with a very real price tag; companies pay an extra $120,000 per year to produce the same volume of content as firms that invested in workflow software, according to a recent Gleanster Research study. Taking a close look at your content operations is more than worth the effort.”
—Scott Severson, President, Brandpoint
Create Leaderboards
“The best way to engage a B2B audience with easy repeatable content is to create a ‘power 100’ leaderboard of top influencers in the sector. Update it every week, and you can be sure it will become the de facto standard ranking for your industry sector, bringing everyone to your site and content.”
—Toby Beresford, CEO, Rise
Go Where Your Audience is
“You should only focus on social media platforms that you know your audience is using and is generating great results for your business. If Facebook is performing better than Twitter, then shift your time and resources to promoting your content on Facebook. It’s tempting to be on every single platform, but, starting out, focus on the places that will give you the most bang for your buck.”
—Kristian Rivera, Digital Marketing Associate, Fit Small Business
Used Paid Promotion on Facebook
“Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. A $10 to $20 boost on Facebook can go a long way.”
—Sujan Patel, Co-founder, Web Profits
Used Paid Promotion on LinkedIn
“A very cost-effective way to get your B2B content into the right hands is to use LinkedIn sponsored-content ads. You can define your audience by title, industry, company size, company name, age, gender and more. Thousands of people will see your content, so you build brand awareness, but you only pay when someone is interested enough to click through. The average cost is about $5 per click. It’s a great tool for B2B content marketers.”
—Judy Schramm, CEO, Pro Resource
Automate Where Possible
“You’re only one person, and you’ve only got 24 hours in a day. Even if you’re highly productive and efficient, automation can help you make even better use of your time by removing bottlenecks and rendering processes infinitely scalable. Automated tools also help your audience—bots might not have the same nuanced touch as a human, but they also never make mistakes like humans do, and they respond far faster.”
—Ben Jacobson, Director, Action Packed Media
Contact Industry Influencers
“Did you mention anyone in your article? If so, send them a link to it. Who are the most influential people in your niche? Contact these people and ask what they think about your article. Who knows? They might even decide to share it with their followers!”
“Link out to authoritative websites when referencing research, studies and reports. Linking out to external sites has three main benefits:
“It’s good for SEO. Linking to authoritative websites can improve your own website authority.
“It’s good for UX. When you reference a report, the reader might want to learn more, and a link to that site will improve their experience.
“It builds credibility. By referencing a study, it shows you know your stuff.
“Another benefit of linking is that you can tag them when sharing your content on social media.”
—Steven Macdonald, Digital Marketing Manager, Super Office
Reuse Your Content
“Reuse your content whenever possible to reinforce your message and save time. For example, after you write a blog post, you can use it as an article in your e-newsletter or share it across your social media platforms, or you could take a few of your blog posts that are related to each other and turn them into an infographic. You could even pull a helpful paragraph from a blog post and turn it into a helpful ‘quick tip’ video! By repackaging the same content in different ways, you can generate content that’s a good fit for your brand more efficiently.”
—Emily Sidley, Senior Director of Publicity, Three Girls Media
Create e-briefs
“Create an e-brief from your existing materials. Every organization has a sales sheet or case study or even some general statistics they may use in sales presentations. Put all three together and create an e-brief. Make sure to remove sales-y language, use proper citations for statistics, and make the tone expert and informative for your readers.”
—Anita O’Malley, CEO, Leadarati
Continue to Promote Your Content After the Initial Push
“Most content creators give the content a push on social media just after publishing and usually see a spike in traffic numbers, which then falls away, and they move on to the next task or piece of content, but only a tiny fraction of their social network ever got to see that content. That’s where social scheduling tools come into play—you should be sharing each piece of content regularly on your social networks. Some fear that over-promoting a piece will irritate their followers, but if you do it properly, you should avoid doing that.”
While writing a good press release is more of an art than a science, there are some tried-and-true strategies that work. To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity. We’ll take a look at each and provide you with actionable advice to create your own successful news release. […]
1. Fit Small Business Promotes Priyanka Prakash To Managing Editor
First, we are going to look at a press that we at Fit Small Business recently sent out so that we can point out the attributes of a good press release. You should look out for these points when viewing the other examples below.
Headline and secondary headline. The headline is crucial to your press release, as it is the first thing that will catch the reader’s attention. Keep it short, interesting and descriptive. Having a secondary headline is a great way to give more information without taking away from the main headline.
Get straight to the point. Press releases are sent to people that are busy, so make sure the essence of your release is in the first two paragraphs.
Easily quotable. Journalists will want to pull parts of your press release to use in their own stories. Make sure you have sentences that will make an impact when used separately.
Include a photo. Sending a picture along with the press release is crucial, as it personalizes the release and makes it stick out in people’s minds. The picture we included was able to immediately put a face to the name and hopefully made people want to learn more about the woman in the photo.
You also want to make sure the press release is newsworthy. This doesn’t mean that you can only send out a press release for information that would make the front page of The New York Times. It does mean that you have to find an angle that you think journalists will find interesting and want to write about.
For our press release, we decided to take a women-in-leadership angle. This is because we noticed a lot of buzz recently about women in leadership roles, which, in the past, was dominated by men. This approach worked well for us. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.
2. TV Ears Unveils the First Senior-friendly HDTV at Consumer Electronics Show
I drafted this press release on the first-ever senior-friendly TV put out by TV EARS. The timing was ideal since it was leading up to the Consumer Electronic Show (CES). This release was published on numerous sites and also resulted in feature stories and live interviews at CES with national media outlets. There are a few tips from this particular release.
To increase your chances of getting coverage on your press release, it needs to have an attention-grabbing headline. It’s also imperative to send along images of the product to accompany the story. Don’t use the “spray-and-pray” method; instead, tailor your press release to each person separately. That includes writing their name at the beginning and why the news is relevant to their audience. If possible, distribute your press release around a relevant event. Luckily, the product launch on the TV was right around CES, so that helped with exposure.
Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity.
We were looking to target the paranormal field but not limit ourselves to that field. We were looking to establish I Met a Ghost as a mainstream book, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked and worked well—we attracted the attention of a variety of magazines and newspapers, as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview, and, of course, we achieved the main goal of the press release: selling books.
4. Shopify Plus/VL OMNI Official Partnership Announcement Press Release
What made this press release successful was the intersection of the exclusivity of the announcement (there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of them), the fact that it was newsworthy, and having a great partner tied into the announcement itself. The latter point was especially critical to the PR, and the notoriety of the Shopify brand really gave the release “legs” in terms of how far it was distributed and the impact it made.
5. The Powerline Group Announces New College Scholarship Program for Long Island, National Students
Our most recent press release, which actually went out today, has been picked up by Business Insider and Yahoo. Successful press releases include information that is well-written, worth sharing and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications. On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message. Be sure there are no grammatical issues or spelling errors. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives and anybody else interested in the contents of your press release.
6. Turkey Day Juice Kicks off Shoreline Lake’s New Wine-tasting Series
In addition to being picked up by journalists, this press effort has also resulted in additional write-ups and mentions since then and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based—and related—experiences in Silicon Valley. This was not a standalone effort, however, but, rather, a tactic used to achieve some very specific market communications goals (which were all met).
Press releases should always be written according to the comprehensive and cohesive market communication strategy already in place, which is based on an in-depth analysis (demographics, psychographics, and socio-graphics) of your target audience, and framed to help reporters convince their editors of your topic’s newsworthiness.
Be judicious, and only write press releases when you have real newsAl impression of desperation (and amateurishness).
7. The Biggest Loser Trainer, Pauline Nordin, Launches a New Brand, App to De-fatten America
Here’s a press release that was created for fitness expert Pauline Nordin. It starts with the most important information—a new app release—and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels). It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
8. TicketCity Celebrates 25th Birthday by Giving Everything Away
I originally wrote a more traditional (read: boring) release around our company’s 25th anniversary, but, after getting bored just proofreading it, I decided to scrap the whole thing and make it something people would actually enjoy reading. The press release not only conveyed our message, but by taking a tongue-in-cheek approach, it also conveyed our brand’s fun-loving personality.
—Ashley Kubiszyn, Marketing and Communications Director, TicketCity
9. Cupcakes & Rubber Ducks—What’s Not to Like!
When you have done something as unique and fun as we did, such as returning the whole rubber duck industry back to America where it began, it’s a cool emotional story that strikes an emotional chord in people regarding U.S. manufacturing and, thus, gets a lot of attention in the media. In fact, the HGTV/DYI/Discover network filmed our N.Y. factory for a show that went out to their 60 million viewer reach in the spring on making ducks in America!
10. Robert Graham of “Bachelor Nation” Enjoys Brighter, Straighter Teeth with Porcelain Veneers from Desert Smiles
Our team had the opportunity to be creative with this press release by tapping into the lingo common among the fandom of the “Bachelor” TV shows and connecting it to the world of dentistry.
The press release is also effective because of its multifaceted storytelling. It highlights a public figure’s connection to the local community (the same area served by our client). It balances writing about the dentist and his practice with the famous person who became his patient, and it uses multimedia—Graham spoke about his experience with our client on camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.
In my experience, if it reads like the lead to a story, then it makes it easier for a news outlet to publish as is or for a reporter to pick up the ball and run with it from there. I am not saying every news outlet will use your exact lead or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is.
One of the strongest things of this particular release is our headline. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman, she truly is changing the business game for everyone. We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. There is nothing better that speaks to someone’s leadership and integrity than actually hearing from followers.
When writing a press release, it’s important to remain consistent in your language but naturally make your writing engaging. There are thousands of releases every day, and, as PR professionals, we are to make our own news engaging and exciting. You want people to read your work and 1.) think it’s cool and 2.) be impacted in some way.
13. Rentec Direct Releases Ultimate Guide on How to Rent an Apartment
A good press release immediately grabs the reader’s attention by explaining why it’s relevant. For a product release, like the free e-book mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service. This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the United States, we knew that the media would be excited to share a free educational guide with such a large audience.
14. Day Translations Celebrates 10-Year Anniversary
We recently launched a press release for our 10-year anniversary. It was picked up by nearly 300 news publications in a few days. It is a great press release, because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats and gives the audience value since we are offering a 10% discount on all translation services.
This press release is also very concise; it states the facts right away, then follows up with value for the audience. We also add a quote from our CEO, which is valuable, and quotes Day Translations’ first employee, who is still with the company today.
15. Search Engine Marketing for Small Business Works
This press release about search engine marketing for small business was quite successful, because it was picked up by 182 online publications with a potential audience of 195 million readers, including International Business Times and The San Jose Mercury News.
16. ‘Tis the Season for Shopping Local: Prime Now and Amazon Handmade Team up to Add Handcrafted Items from Local Artisans for Ultra-fast Delivery
In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products. The article said that “a specially curated list of products from Amazon Handmade artisans are available through Prime Now this holiday season.” The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon.
17. The Special-needs Community Has Made News with Survey Highlighting Disabled Reporter
I specialize in writing press releases aimed at small businesses and have been doing this for many years. One of the ways that my press releases are successful is that almost all of my press releases make it to Google News and/or Bing News, thus giving them a much wider exposure. This particular press release is an example of how to tie in your piece with a headline-making story. It also received a very high pick-up from web services.
18. The Southern Bank Celebrates 80 Years—Then & Now
This press release celebrated a big milestone by acknowledging both past success and planned future expansion—then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years, and we wanted to show our customers that we are poised for the future. This press release achieved our goal of celebrating past and future.
The following is a great press release example. It has a sales aspect to it (something you typically want), it’s on a topic that’s worthy of being written about, it reads like an actual article (another key attribute), and it’s got some good quotes in it, as well.
An effective press release takes time and effort in order to be put together correctly. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.
20. iPartnerMedia Donates Website to Vengeance Woodworks in Recognition of Military Appreciation Month
In [our press release], you will see that the first sentence or two tells the whole story (what we call “the five ‘W’s”). There are also multimedia components to the news release, such as logos for the companies, social media links and images of the products the company sells.
—Randy Mitchelson, Vice President Sales & Marketing, iPartnerMedia
21. The Frame by Samsung Featured on Oprah’s Favorite Things List 2017 as a Must-have Item This Holiday Season
This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. When a product lands on Oprah’s wish list, the “Oprah effect” often occurs. By virtue of the TV mogul’s popularity, the product gets instant brand recognition and an increase in sales. [This makes it] definitely worth a press release, and it’s something that the company can continue to talk about for a long time.
22. MoonGlow PR Offers Signed Editions of Beatles Books
The press release was an announcement that my clients’ books were available at the Fest for Beatles Fans event in Chicago and they can be purchased already signed by the authors. Not only did this create a boom for my author’s books, it generated traffic to the Fest website which has won me brownie points with the owners. This release is also timeless and can be linked to on social media again and again.
23. Thrill of the Hunt to Host Dog Scavenger Hunts Nationally
The subject alone caught people’s attention and gave Thrill of the Hunt exposure to increase ticket sales, further promoting our events without additional effort. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog-friendly areas or for fundraising opportunities for communities and charities.
This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog (Virginia), online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.
The press release also promoted our event to potential sponsors, local businesses and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities.
Giving back is what separates one company from another, [according to] a recent poll. Our customer base of B2B companies and nonprofit organizations crosses all generations, so we thought it was important to remind our customers that DollarDays’ social mission to help communities is a core component of our identity—[a]nd what better way to do that but to double the donations during the month of March.
25. The Bethel Inn Resort Celebrates 100 Years of Hospitality
Here’s a link to my favorite press release that I wrote for the Bethel Inn Resort’s 100th anniversary a couple years ago. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of 1913. Carrying on the major events theme of 1913, the resort posted a “This Day in History” [for] 1913 at the front desk. I discovered that the first crossword puzzle was published and that Robert Mondavi was born (parking a wine special in the tavern), among other exciting happenings, including the institution of the dreaded federal income tax.
26. Survey: Majority of Employees Would Choose Certain Perks over Standard Salary Increase
We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data-monitoring survey that received a lot of positive feedback. It was picked up by various publications, including TLNT and Recruiter.com.
Our study found that 56% of office workers deemed perks were at least moderately important when evaluating a job, and we were surprised to discover that a majority of employees would prefer certain work perks over a raise, including flexible hours and remote work opportunities.
27. My Single City: All-new Mobile App for Singles
The idea behind this press release was to educate people about a new dating app (small business) as well as empathize with any single person who reads it. We placed a small insert about why we developed the app and let readers know that we, too, are single and feel what they’re going through.
I believe the press release was successful because we let readers know that we, too, are like them, and that was the reason behind developing the app.
—Shari Linton, My Single City
28. Sleep with a Ghost—Guaranteed
The results speak for themselves—near-100% occupancy in the hotel in October. It was picked up in Historic Hotels of America’s “Haunted Historic Hotels” release and also sent out nationwide to radio, TV and newspapers. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.
Most people think that you can only submit a press release when your business releases a new product or wins an award. This creative press release plays on people’s fascination with the supernatural in order to gain traction in the media. It also has an attention-grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday.
29. Terranova® Celebrates Mother Earth with the Arbor Day Foundation
The idea behind this press release and why it’s effective is it was written to promote our commitment to creating products that use natural ingredients while showing our support for reputable nonprofit organizations—like the Arbor Day Foundation—that give back to the community and help our planet. This press release reinforces our commitment to being green, shows philanthropic support, and creates goodwill with our new and existing customers.
30. “Early Bird Café” a Vividly Written Love Story
This was sent out by my publisher to market my novel to the public and to bookstores worldwide. [Was it] effective? Yes—this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. I’m even in my local Barnes & Noble. It was a great way for me to debut my writing and get out there in the publishing world!
—Carrie Aulenbacher, Author
31. Former Casino Employee Takes Gamble on Provocative Tell-all Insider Book on Industry
This press release was successful because, obviously, the content was of interest to the media, and it had a catchy, attention-grabbing headline. I feel that we used the narrative to not only gain interest in the story but to gain sympathy and understanding of the author’s plight, which contributed to the press release success (more than 5,000 hits). One must tell a compelling story in a limited amount of space in a press release. It’s more than the who, what, when and where model—you want the reader to be drawn in immediately.
At Media Minefield, we believe there are more effective ways to get the message to the media rather than press releases. That’s why we created a press release announcing the death of the press release (headline: “Death of the Press Release”). We posted it on our website and on social media on April Fool’s Day as a #KiddingNotKidding.
It’s gotten attention on social media from members of the media who support what we believe about press releases, and it’s gotten our point across in a fun way.
—Allison Ortiz, Media & Messaging Specialist, Media Minefield
33. Emirates, FlyDubai Partnership Announces First Shared Routes
Emirates Airlines have always been known for their service quality, while FlyDubai is popular for low-cost fares. By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines. This opens up opportunities for more travel options and more flexible price points for airfares. The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.
34. E-Complish Announces PCI 3.0 Compliance, Making It One of the First Level-one Payment-processing Companies in the World to Achieve This Level of Certification
We wanted to craft a release that went beyond simply patting our company on the back and, rather, explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.0 certification is important for credit-card processing companies with day-to-day consumers in mind.
Rather than focusing singularly on the client, we felt it was important to focus on implications this certification has on the end user and really, the industry as a whole.
35. FreightCenter Plans to Create 40 New Jobs in the Tampa Bay Area in 2016
There were two purposes to the release—to increase our number of applicants and to create a little buzz about our expected growth. My strategy was to present FreightCenter as an exciting place to work [with] many opportunities to grow. Right away, I supported this claim in my lead when I said FreightCenter will announce “a major overhaul of its company positioning and brand.” This statement was purposely used to create curiosity so the reader would continue reading. […] To further support my claim and satisfy the reader’s curiosity, I included a quote from our COO, Doug Walls, in the third paragraph. The quote should answer any questions the reader might have.
My best press release was the use of a survey we did for eDiets.com. We asked our website visitors and e-newsletter subscribers to complete a poll about the best celebrity bodies and “butts.” In the poll results, Jennifer Aniston was rated higher than Jennifer Lopez, who, at that time, had the most talked-about derriere.
We sent out the press release, and the media loved [it]. Well over a hundred media outlets ran the story, and it was even used as a question on the game show “Hollywood Squares.”
This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling.
37. FocalPointK12 Offers Free Practice Tests for Schools
“Free” is one of the most persuasive words in the English language and makes this press release title eye-catching. Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.
38. Warner Bros. Pictures’ “Justice League” Teams up with AT&T to Take over Times Square
Prior to the movie release of “Justice League,” Warner Bros. Pictures announced in a press release an event, in collaboration with AT&T, to advertise the upcoming superhero movie. AT&T has three stores in Times Square that are perfect for a massive advertising campaign, and by letting Warner Bros. deck their stores with the movie’s iconic figures, AT&T benefits from the increased attention and foot traffic. This press release generated excitement for the movie premiere while [allowing] AT&T […] to increase its marketing opportunities.
39. Four Gooey-good Reasons to Love Yumbutter™
We wrote a press release called “Yumbutter by the Numbers.” There are multiple reasons as to why this press release was successful. We successfully demonstrated the brand’s fun and playful energy while engaging consumers with informative but easy-to-read content.
40. Adigica Health, Inc., Launches BioClarity™ for Acne Treatment in Teenagers, Young Adults
Our parent company, Adigica Health, is an e-commerce company focused on the development of healthcare products. We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.
We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which, I believe, is what helped us gain over 8,000 followers on our Instagram and 3,000 on our Facebook account.
Treepodia, the leading provider of automated video solutions for online retailers, announced today that DollarDays, a leading online wholesaler that helps small businesses compete against chains in their area, has seen a major increase in conversions using Treepodia’s e-commerce video platform. DollarDays has also greatly improved the SEO of its product pages using Treepodia’s Dynamic Video Sitemap.
DollarDays, based in Scottsdale, Arizona, offers more than 165,000 bulk products—including decorative items, clothing and personal care products—that can be ordered in small quantities at competitive prices. Given the wide range of products, DollarDays needed to make it easier for its customers to find and choose products from the DollarDays website. Video offered one of the best methods for showcasing DollarDays’ products, but managing video content was time-consuming and labor-intensive.
“With so many products to cover and an ever-expanding product line, an automated solution was clearly the only option in terms of both sheer logistics and cost,” said Marc Joseph, President of DollarDays. In addition, DollarDays needed to make sure that each video was properly indexed so that searches for relevant keywords on Google and other search engines would include DollarDays’ products further up in results—a benefit that the Dynamic Video Sitemap provides.
DollarDays chose Treepodia to create about 50,000 product videos for its site. Treepodia’s e-commerce video platform enables online merchants to cover their entire product catalog with dynamic and effective video content in just 24 hours and includes monitored video hosting, high-quality streaming and a multi-environment video player. DollarDays also chose Treepodia’s Dynamic Video Sitemap, which ensures that all video content is indexed, including video titles, descriptions, duration, location and more, in order to drive more new traffic to their site.
Soon after it began using Treepodia to create and manage its product videos, DollarDays saw its conversion rate rise significantly. Additionally, all of its product videos were indexed by Google in a single day, and product-specific long-tail search terms such as “bright pencil pouch” were yielding far higher results on Google than before—in many cases, showing up first among search results.
“We’ve been incredibly pleased with the results we’ve received from the Treepodia solutions,” said Joseph. “So much so, in fact, that within a month, we’d already decided to expand the Treepodia solutions across our entire product offering. Not only was the ROI quick and concrete, but the implementation was surprisingly simple.”
Didit, the Inc. 500/Deloitte Fast 500 leader in search engine marketing, is pleased to announce that DollarDays, the premier online wholesaler and closeout company, has become the newest member of Didit’s client roster.
DollarDays cites Didit’s expertise in driving efficiencies at even the most granular levels as a critical factor in its transition to Didit. Didit’s emphasis on efficiency, explains Marc Joseph, President and CEO of DollarDays, fits with DollarDays’ own approach to business.
“At its core, DollarDays is a business focused on helping clients by offering the best value for every dollar spent on any item we offer,” says Joseph. “We look for the same commitment to driving efficiency, down to the level of each individual transaction, in our own corporate partners. In Didit, we’ve found that partner for search engine marketing.”
In particular, Joseph cites Didit’s record of success in pinpointing the right keywords for clients to buy, its sophisticated targeting capabilities, and Didit’s proprietary real-time optimization technology.
“Helping our clients get the most from their budgets is and has always been central to the Didit corporate DNA,” says Didit President Dave Pasternack. “That efficiency is something we strive for, whatever the economic environment. We’re truly excited about our new partnership with DollarDays, a business that shares this philosophy with us.”
DollarDays comes to Didit from a prior relationship with a different search marketing firm.
About DollarDays Founded in 2001, DollarDays is the leading supplier of wholesale goods for nonprofits, businesses and betterment organizations. By sourcing affordable products, backed by exceptional service and meaningful community engagement, we strive to inspire and empower our customers to accomplish their missions to improve the lives of people around the world. Recognized as the City of Phoenix Mayor’s Office “2018 Product Exporter of the Year” and Internet Retailer Magazine’s “B2B E-commerce Marketer of the Year” for 2016 and 2017, DollarDays is headquartered in Phoenix, Arizona. For more information, visit www.dollardays.com.
Halloween is just a month away, but don’t be scared if you still need to stock up on tricks and treats for one of the busiest shopping holidays of the year!
DollarDays has […] you covered, with an amazing assortment of wholesale Halloween goodies at prices so low […] it’s downright spooky.
We’ve got frightfully amazing prices on […] products like [activity books and] […] eternal favorites like white vampire fangs—even glow-in-the-dark pairs!
Don’t be afraid to dig into our Halloween closeouts for fantastic deals on a great selection of products, including trick-or-treat . bags, trendy Halloween bracelets and cheery pumpkin-themed plates.
One of the hardest things for a small business can be just getting noticed. Giant corporations like Coca-Cola, Apple and Nike can spend millions of dollars advertising on the Super Bowl to a worldwide audience while you struggle to let people in your immediate community know about your products and services.
Hopefully, you have at least a small budget for some targeted advertising—perhaps via direct mail, online methods like Google AdWords or respected community newspapers.
But even if you’re trying to get noticed on a shoestring marketing budget, there’s one kind of advertising that won’t cost a penny but is worth its weight in gold.
We’re talking about word-of-mouth advertising—the kind of exposure you get when a customer has such a good experience with your products or services that [he or] she rushes right out to tell [his or] her friends, both in real life and in online social networks like Twitter, Facebook and MySpace.
It’s hard to quantify and track word-of-mouth advertising. You can just look at clickthrough or response rates, although you can try to find out if new customers heard about you “from a friend.”
Meanwhile, business blogger Alan Yu points out that the best way to generate word-of-mouth buzz is simply to deliver excellent customer service and superior results.
Yu also notes that many of your customers and […] friends may assume that your business is doing fine and doesn’t need any extra help. Be sure to encourage people to spread the word if they like what you have to offer. Maybe you could even offer them some sort of discount or bonus if they refer a new customer.
Have you had success with word-of-mouth advertising? Or have you struggled to generate conversational buzz?
It seems like only yesterday that you were sweating in front of the air conditioner or splashing in the pool under the blazing summer skies. But, believe it or not, we’ve already official entered autumn and are rushing full speed ahead toward the chilly days of winter, when all you will want to do is curl up in a cozy fleece blanket in front of the fireplace with a good book.
And, speaking of fleece blankets, DollarDays has some amazing deals going on right now in our […] blanket[s] section.
We’re offering our best fleece blanket value of the season on lightweight fleece blankets—marked down from a regular price of $4.29 each to the sale price of just $2.79 per blanket when you buy in volume. Available in assorted colors, these stretchy 100% polyester fleece throws are generously sized at 50″x60″, just the right size for snuggling on the sofa.
Cold days ahead could have your customers clamoring for cozy fleece blankets. Make sure you have yours in stock and ready to sell!
Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced the release of Efficient Frontier Express, a Web-based application for small- to midsized online marketers to better manage their paid search campaigns on Google and Yahoo!.
“We have received countless inquiries about our paid search solutions from small- to midsized advertisers,” said Ellen Siminoff, President and CEO of Efficient Frontier. “Express is in response to that demand, providing a sophisticated yet very easy-to-use tool for advertisers to manage the complexity of the search engines and optimize their campaigns.”
Unlike other managed services that merely offer analytical tools and leave the decision-making process up to the user, Express provides an automated solution that selects and automatically bids on the optimal keyword prices for the client. Built on Efficient Frontier’s patented, data-driven portfolio technology based on Wall Street analytics, the application uses advanced statistical decision-making processes to determine the most effective keyword bids relative to the client’s budget spend and business metrics.
Express’ user-friendly user interface allows advertisers to set up, launch, review and adjust their campaigns easily. During the setup phase, advertisers define their key marketing metrics […] and daily budget spend criteria. They then place a conversion tracking tag […] for each of their metrics on the relevant pages of their site for ongoing measurement. Express collects conversion data for two weeks to gather historical performance. The system takes the data and runs forecasts/models to select the optimal bids based on the advertiser’s campaign goals and budget spend. Advertisers can track and measure their keyword campaigns from a single executive dashboard and analyze performance against their specified key metrics.
The beta version of Express was launched in August 2005. More than 20 advertisers signed up during this period, including DollarDays, an online wholesaler for small-business owners to order goods ranging from decorative items and clothing to personal care products and greeting cards.
“We manage thousands of keywords and were looking for a solution that could help us better manage our campaigns,” said Marc Joseph, President and CEO of DollarDays. “Express has been the perfect solution, not only making it easier because of the automation functionality, but also increasing our ROI.”
