Efficient Frontier Launches Paid Search Solution for Small- to Midsized Marketers

Designed to help small merchants compete with large retailers, online wholesaler DollarDays has gained an average of 1,000 new customers a day, many of them one- or two-person operations, over the past year, the company says.

DollarDays, based in Phoenix, also says its 2004 sales reached a record growth rate of 200% over 2003. The privately held company does not release sales figures in dollar terms.

“This has been an exciting year, and we look forward to beating our own records in 2005,” says Marc Joseph, founder and COO.

In addition to traffic from mom-and-pop merchants, DollarDays is also building its business with entrepreneurs who are establishing new dollar-store locations and with larger retailers who are establishing dollar-store departments within existing stores, the company says.

Original article here: 
https://www.digitalcommerce360.com/2005/01/04/online-wholesaler-dollardays-reports-1-000-new-customers-a-day/

When DollarDays noticed a run on candles last week, the wholesaler quickly created a new candles section with dozens of subcategories. Fast response to selling trends keeps its name ranking high in Internet search results and its sales growing, [the company’s] president, Marc Joseph, tells InternetRetailer.com. “Expanding our inventory is part of our marketing strategy,” he says. “We rate higher with Internet search engines because we carry more than 25,000 products.”

Indeed, the wholesaler constantly modifies its online inventory, adding about 300 items a day while removing about 150. With sales to mom-and-pop retailers throughout the [United States], it dedicates a full-time staff person to constantly monitor orders to check which products are hot and which are not, and adjusts inventory accordingly. “The beauty of the Internet is that we can react to trends immediately,” Joseph says.

He adds that DollarDays has not resorted to paid search or done much to optimize its site for Internet search engines.

While helping to keep its name appearing in Internet search results, the strategy also lets DollarDays reap the benefit of extensive word of mouth throughout the small-retail community, Joseph says. “For marketing purposes, word of mouth on the Internet is powerful,” he says.

Most customers of DollarDays are small, independent shop owners, including gift shops and general merchandisers, who generally do not compete against one another but against large retail chains like Walmart. “Many of them know each other, so when they find the right products at the right price on DollarDays, they let each other know about it,” Joseph says. “Everybody is up against the chains, so they’re sharing the information in Internet chatrooms and bulletin boards.”

DollarDays, which conducts all of its sales over the web, does 80% of business with small-retail stores, the remainder with flea markets and non-profit organizations that operate fundraisers.

Original article here: 
https://www.digitalcommerce360.com/2003/09/10/dollardays-com-reworks-inventory-to-land-high-in-search-results/

Riding growth among independent small retailers, August sales at general merchandise wholesaler DollarDays more than quadrupled sales of August 2002, the company’s president, Marc Joseph, tells InternetRetailer.com.

Joseph attributes the growth to the ongoing expansion of the number of small, independent retailers and to his website’s success in becoming better known through Internet searches. DollarDays carries more than 25,000 products, helping it to produce good results in Internet searches, he says.

DollarDays’ volume has grown 30% [per] year in both dollar value and number of transactions since launching in 1998, Joseph says. The company, which sells to retailers only through the web, caters to many small retailers who prefer to order supplies online late at night after regular store hours, Joseph says.

Original article here: 
https://www.digitalcommerce360.com/2003/09/09/dollardays-com-august-sales-up-350-over-year-ago/