Business Plan & Business Structure: The Twin Foundations of Any Successful Business

Walmart last year accounted for nearly 8% of overall U.S. retail sales. That leaves 92% for others—for now.Advertising Age, October 6, 2003 I begin this crucial chapter with one of my favorite stories. Two retailers are located directly across the street from each other in exactly the same business. One is doing quite well; the … Continue reading Business Plan & Business Structure: The Twin Foundations of Any Successful Business

Internet Marketing: What Are You Waiting for?

If you do it right, a website can enhance your company’s image, build customer loyalty, and get information to customers and potential customers quickly and cheaply. If you have a website, it makes your small business look big...Natalie Sequera, Spokeswoman for Claris Corp. To maximize its potential, every business must have an online presence. E-commerce … Continue reading Internet Marketing: What Are You Waiting for?

Firing, Hiring & Training Good People

Gen Xers come into a retail environment well-informed. They do research on the Internet, especially on bigger-ticket items. They’ll come in with price-comparison charts that they have printed out. But they still need guidance from a trusted retailer. Customer service can make or break a retailer.Jennifer Ganshirt, American Demographics (05/04) You might think that finding … Continue reading Firing, Hiring & Training Good People

Should I Drop-ship?

Before you ask yourself this question, you need to fully understand what drop-shipping is all about. The short explanation is drop-shipping is a service manufacturers and wholesale distributor suppliers offer that let entrepreneurs sell products by the piece without having to stock the goods in their own warehouses. You, as a drop-shipping retail site, really … Continue reading Should I Drop-ship?

It’s Too Expensive to Go to College Anymore

According to the [United States] Census Bureau, there are 59 million people 25 years or older who hold a bachelor’s degree or higher. Business [remains] the most popular major, with 12 million [graduates], while [e]ducation [is] the second most popular, with 8 million [graduates]. The median income for high school [graduates]—[those] who [have] never [gone] … Continue reading It’s Too Expensive to Go to College Anymore

Teachers Have It Rough, but Kids Are the Ones Who Suffer

With the start of the school year, we have yet another terrifying shooting incident—[this latest], at the McNair Discovery Learning Academy [...] in Decatur, Ga., [occurred] less than a year [...] from the tragedy in Newtown, Conn. Between Newtown and Decatur, the United States has [witnessed] 12 other shootings at schools. I just can’t [imagine] … Continue reading Teachers Have It Rough, but Kids Are the Ones Who Suffer

Lucrazon, DollarDays Announce Drop-ship Wholesale Partnership

Lucrazon, one of the country's leading e-commerce Web builders and merchant service providers, announced today that the nation's largest wholesale e-commerce site, DollarDays, will use Lucrazon's integrated e-commerce system for their drop-ship wholesale product-distribution network. Lucrazon, an e-commerce Web-builder innovator and merchant-services provider, has brought 20 years of experience specializing in successfully servicing drop-shippers, suppliers, … Continue reading Lucrazon, DollarDays Announce Drop-ship Wholesale Partnership