What's the status of your back-to-school marketing plan? According to the National Retail Federation (NRF), the average family will spend more freely on school and college supplies this year. It expects total spending for K-12 and college to reach $75.8 billion, up from last year's $68 billion. The annual NRF survey, conducted by Prosper Insights and … Continue reading Back-to-School Promotion Ideas for Small Businesses
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