Why more consumers aren’t buying with their smartphones - August 12, 2010
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A recent survey of more than 1000 PriceGrabber.com customers indicates that while many shoppers plan to use their mobile phones to assist in their holiday shopping, few expect to complete purchases via their mobile phone. Customers indicated that completing purchases through smart phone applications took too long, finding products was difficult, and credit card transactions are sometimes not permitted. Retailers should focus smart phone applications on providing customers with added convenience and cost savings opportunities.
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