A few days ago DollarDays was featured on Retargeter blog for our stellar banner ads. Maybe you’ve seen them. They liked our ads’ clean look and use of white space, our concise messaging, and clear call to action.
For big and small businesses alike, these banner ads can be hugely effective. So, we thought it would be a good idea to hand off a few tips on how to put together a successful ad campaign.
- Clear, short messaging Writing ad copy is a bit like writing headlines. For the intelligent, creative writer, there is oftentimes the desire to put way more information in an ad than they should. For whatever reason, it might be better to say “Wholesale Pricing” than it is to say “Wholesale Pricing on more than 20,000 items”. But it also might not be. Which brings me to my second point…
- Test…test…test… Sometimes you’d be surprised what works and what doesn’t. Pretty banners can sometimes reduce clicks. Sometimes pretty banners increase clicks. Either way, you won’t know until you test your creative.
- Include a Call to Action For savvy marketers, this is obvious. But most of us are not savvy marketers. You might be surprised how much better an ad performs when you write the words “Save Today” or “Start Saving” or “Call xxx-xxxx for more information”. Make sure to include some sort of descriptive action in your ads.
May 5, 2010 No Comments
As summertime rolls in and people start thinking about vacations and the beach, what better time is there than now to stock up on summer’s most desirable footwear?
These floral print sandals look great, are comfortable, popular and for today and tomorrow, they are heavily discounted. If flip flops sell well for you in the days before summer, consider getting your floral Flip Flops right here on DollarDays Today!
May 4, 2010 No Comments
DollarDays Please us give an overview of what your business is.
Nina Cullen I own a maternal wellness center called, NiNi Bambini, in Bedford, NH. We offer support, information, education and products to women and families from pregnancy through preschool. I am the owner, but I also do a myriad of jobs from facilitating groups, teaching classes, overseeing daily operations, running a counseling practice within the center and running the vacuum cleaner at the end of the day. I have four part-time employees, and we have a customer data base of 1,500 clients, 700 of whom are on our monthly newsletter list.
DD Where did the idea for NiNi Bambini come from?
NC I was a childbirth educator and doula for many years; doulas are people who are trained to support women through childbirth. I saw many pregnant couples and new parents who were in need of support and education beyond what they were finding through their hospital, obstetricians and pediatricians. Often women worked, gave birth and then returned to work within eight weeks. Often women were physically far away from extended family, and although they knew people from their work life, they really knew no other mothers with young children. I saw a need for a place where women, children and families could come to learn to be better parents.
DD Where did you come up with the name ‘Nini Bambini’?
NC Originally I had a partner, a woman named, Nicole, who was going to open the center with me. We took the first two letters from our names and made NiNi (hence the two upper case N’s). Unfortunately, Nicole has small children and soon realized that this was not the right time in her life to open a business. I liked the name and it stuck.
DD What need or niche in the market do you fill?
NC There are four million babies born in the US each year, and despite the economy, people continue to reproduce. There is a constant stream of new customers and a virtually never-ending supply of new babies!
DD Based on what I’ve heard and seen on your Web site, your approach seems somewhat unique in that it has a holistic approach, dealing with the health of the mother and child, from pregnancy to birth to early childhood. Talk a little about that is important.
NC A woman traditionally sees an obstetrician for the nine months of her pregnancy, and then for a follow-up visit six weeks after birth. After that, they are on their own. We are removed from the concept of “it takes a village,” women often don’t even know their neighbors, yet they continue to need the support of a community to help them navigate the waters of pregnancy and early parenting.
DD Who are your competitors, if any?
NC We really don’t have a direct competitor – although there are other infant specialty stores in the area, they definitely do not offer the kind of customer service that we do. There are other places to find playgroups or music classes, but not with the kind of atmosphere we offer. There are prenatal classes at most hospitals, but they are held in conference rooms with uncomfortable chairs, while we offer leather couches with ottomans.
DD What’s your client demographic?
NC Our typical client is a first-time mother, but that is mostly due to the fact that we’ve only been open for two years. We are now seeing returning customers who are pregnant with their second or third baby. Our women span the age range from early 20′s to early 40′s. We also have a fair number of grandparents and nannies who come to our classes. Most of our clients are in the upper-middle income bracket.
DD How has your business been affected by the recession?
NC The recession has had an impact on our business: people don’t spend as much, and some have had to opt out of classes for financial reasons. The recession really began as we were about 10 months into our first year, and while we feel a the hit, it hasn’t been as bad as it could have been. We instituted a “membership” program that helps us to gain income and helps keep costs lower for our customers. They pay $60 per year to become a member, and that gives them a discount on classes and access to “member Saturday” once a month when all purchases in the store are discounted 15 percent. Since Saturdays were traditionally a slow day for us, member Saturdays has helped with foot traffic as well as sales.
DD Does anything like NiNi Bambini exist in New Hampshire or elsewhere? If not, have you thought about franchising?
NC There is a similar business called Isis Maternity in the Boston area – they have three stores, and sell much higher end products than we do. The main income for Isis is from their retail sales, our income is distributed evenly between classes and retail sales.
DD What are some lessons you have learned about starting and running a business from your experience with NiNi Bambini?
NC I never anticipated how much work it would take to open a business! I have tried to surround myself with capable staff and a knowledgeable support team of friends, family and professionals. I’ve had to stop micro-managing every aspect of the business and trust that my staff knows exactly what to do!
May 1, 2010 No Comments
Greetings fashionistas! If you are one of the many shoppers still out there gathering together the few touches of your Spring/Summer wardrobe together, listen here! DollarDays has the down-low on the must haves of this season’s accessory trends that don’t break the bank!
This season’s wholesale accessories are all about bold and edgy statements. Looking at jewelry, one of the biggest trends this we’ve seen this season are rock-and-roll inspired jewelry such as chains and studs but with a feminine touch. Mixing these with large plastic jewelry pieces and will be very common. The best part is, this type jewelry, especially the plastic pieces, can be found for low prices just about anywhere!
“Natural” accessories will also be large this season and will comes across in many of the jewelry pieces, hats and footwear. The use of straw materials are some most common within natural accessories and can be found mostly on hats and the wedges of many shoes. Natural jewelry pieces such as the classic surf style shell necklace will be another affordable, great-looking piece this season.
Now getting onto patterns and prints this season. Animalistic patterns are all the rage this spring/summer and you can find these prints on scarves, stockings, knee length socks, and shoes. These safari-like prints can be matched beautifully with the natural accessories mentioned earlier. Imagine, going out in your favorite summer dress and pairing it with a leopard printed scarf and a perky straw hat! Scarves for the spring and summer seasons don’t need to be thick and heavy like winter scarves, therefore, you kind find many light, warm weathered scarves at affordable prices.
One of the biggest fads this spring/summer is fringe. Fringe can be found on many of the clothing pieces this season but in term of accessories, you can find it on many of the handbags. Now besides seeing fringe on handbags, the biggest trend for handbags this season has been smaller, shoulder bags. A purse that fits all your essentials and goes comfortable under your arm has taken the place of top handled and/or larger bags. Here at DollarDays we have many beautiful designer wholesale handbags that will go wonderfully with the rest of your incredible wardrobe for the season!
April 30, 2010 No Comments
While you may always be on the lookout to save money, there are times when you simply have to buy something. Clothing is one example of an item that will at some point have to be replaced. Here are some tips to help you save money the next time you find yourself in need of new clothes.
Be Proactive: Take Care with Laundering
The agitating action of the washing machine is what cleans your clothes, not the water temperature. While hot water is fine for items you want to sterilize, most of your clothes can be safely washed in cold water. The color on your clothes will last longer, and your utility bills will thank you, as well.
Hit Department Store Clearance Racks
There is a natural inclination to buy clothes at discount stores when you are trying to save some cash. They have the best prices on paper products and cleaning goods; why wouldn’t they have the best prices on shirts and slacks, too? While the prices may be the lowest around, the quality will also be low. Clothes from your local discount stores will be made from lower quality fabric and threads, meaning that you will have more seams opening up. They will quickly lose their shape, and before long you will find yourself dissatisfied with the items.
However, when you visit your local department store and hit the clearance racks you will be able to purchase high quality, name brand clothing at discount prices. It is not uncommon to find clothes marked down seventy and eighty percent at the department stores. You will spend the same amount of money as you would have at the discount store, but you will be thrilled with the higher quality. Not only will the clothes last longer, but your pleasure with them will also stick around.
Local Thrift Stores
Thrift stores are a great alternative; especially when you are shopping for growing children or kids who are particularly hard on their clothes. It is not uncommon to find name brand outerwear that has barely been worn selling at ninety percent off its’ retail price. These are also great places to find children’s clothes that have barely been worn as people will donate those clothes that are outgrown too quickly.
Ebay for Professional Business Attire
There is a growing trend among professional women to sell off their business suits on Ebay and other online auction sites. Business attire is extremely expensive, rarely gets dirty and winds up on Ebay (or in thrift stores) when people get tired of it. For seventy to eighty percent off from the retail price you can pick up a stylish professional suit.
Dye Faded Jeans
Black and dark blue clothes, especially jeans, tend to fade over time. If you are required to have these items for work and find yourself constantly fighting the fade, consider dying them. This can save you substantial amounts of money compared to constantly replacing your dark colored uniforms.
Saving money when you’re buying clothes isn’t difficult. It may take a little more time. However the result of saving your hard earned money will make it well worth the extra effort.
April 23, 2010 No Comments
So today and tomorrow only, DollarDays is offering free shipping on select styles of FlipFlops. So to entice you a bit, we thought we’d go through the many various kinds of flip flops DollarDays has on hand.
Flip Flops for Charity
If you are looking for great ways to make a little money for your charity, take a look at DollarDays’ wholesale breast cancer awareness flip flops. With our great savings you can save lives and save feet.
Flip Flops For the boys
Maybe the charity flip flops are a bit too pink for you. Well, good thing that DollarDays has some great flip flops for boys. While not as obvious a choice when it comes to charity fundraising supplies, these attractive flip flops are pretty enough to make mom happy, and manly enough to make the boys wear.
If you’re stocking up for charity, these might make a great alternative to the pink breast cancer awareness flip flops. Or, if you just want a great pair of flip flops for your kids, these great designs and the variety of sizes will are an attractive option.
Flip Flops For the girls
If you’re looking for some sandals that are a bit more effeminate, we have some wholesale girls printed flip flops. These floral and rainbow printed sandals will be a popular summer fashion for the young ladies who get them.
April 20, 2010 No Comments
Are you looking for ways to save money on everything from clothes to household items? One way to do this is to reuse and recycle what you already own, and to buy used for things you don’t own. There are quite a few places to help you buy used items, and some places where you can get things you need at no cost.
If you have children you know how fast they grow and how they can quickly wear out clothes. Instead of buying new clothes for them, try saving some money and buying your clothes at garage sales. Most of the times you can find great clothes that look brand new. The same applies for household items. If you have the choice of a blender that costs $25.00 at a store or a blender that costs $1.00 at a garage sale, the obvious choice is the garage sale. If you are unsure of things from garage sales, ask the owners if you can test out the item to make sure it works well. Most people are happy to comply with this request.
Freecyle is a great resource for used merchandise. This website has local chapters where people can request something they need and offer things they do not need. Before you buy landscaping materials or plants, check out Freecycle. You may be able to find what you need for free while helping something avoid the landfills. Freecycle is free to join and a great resource for someone trying to save money. I have gotten many great things from this site, including a rug, plants, clothes, and decorations for my home.
Another great resource for saving money is used paint. Most cities have a disposal site for used paint and varnishes. What some people don’t know is that any resident can visit this site to take paint as well. This is a good resource if you have a small area you need to paint and don’t need full gallons or maybe the children want a little bit of paint for an outdoor project. To find the hazardous waste drop off site in your area, check your counties website for the location.
If you are looking for something specific and can’t find it at a garage sale or on freecyle, check out used stores. A few good ones are Savers or Goodwill. The merchandise at these stores are in good condition and less expensive than a regular retail store. Also, these stores donate a portion of the proceeds to charity. If you have to spend money at least you are helping a good cause.
Do you have any other frugal tips on how to save money by recycling and reusing? Share your tips in the comments.
April 17, 2010 No Comments
You’ve seen the commercials, now you can find it on DollarDays. The Shark bagless vacuum is being made available at the incredible price of only $49 per unit, just in time for Spring.
For today and tomorrow ONLY, consider making cleaning a lot more fun. With Shark’s bagless Vacuum cleaner, you will save you lots of time and oodles of energy. No more bags to replace! This lightweight vacuum will be a cleaning dynamo in your household. So why wait? Get your bagless Shark brand vacuum cleaner today!
April 13, 2010 No Comments
People today are of the mindset that if you don’t have a store bought bottle of all-purpose spray cleaner, furniture polish, or glass cleaner, you just can’t clean. If you’re trying to live the frugal life and save money in every way possible, your cleaning products are a great way to get started. Almost everything you buy at the store for cleaning can be easily made at home out of ingredients you most likely already have in your cupboard. An added bonus is that not only do these homemade products clean well, they are also chemical-free. If you look up the ingredients of your nearest bottle of Pledge or 409, there is a good chance you won’t be able to pronounce most of them. These expensive chemical cleaners are full of harmful chemicals.
Do it Yourself All-Purpose Cleaner
To make a bottle of basic all-purpose cleaner to use in your kitchen and bathroom, all you need is distilled white vinegar, lemon juice, water, and an empty spray bottle. Mix together one part vinegar, three parts water, and one tablespoon of lemon juice. Shake it up, and you’re ready to clean. This little mixture will clean just as well as the chemical filled stuff you’ve been using, and it probably didn’t cost you anything. The acidity of the lemon juice kills germs and bacteria, and it helps to negate the unpleasant vinegar odor. Any lingering vinegar odor will disappear as soon as the mixture dries.
Do it Yourself Furniture Polish
To make your very own all-natural furniture polish, you only need olive oil and lemon juice. If you don’t have olive oil, vegetable and canola oil are acceptable substitutes. Mix two parts oil and one part lemon juice together in a bowl, dip your cleaning cloth into it, and go over all areas of the wood. Use a dry cloth to go over the wood again. Your furniture should gleam and shine just as well as it does when you use store bought furniture polish. This mixture can also be poured into a spray bottle for easier application.
Do it Yourself Window Cleaner
Making window cleaner is pretty much the same recipe as the all-purpose cleaner, but the lemon juice can be left out unless you just want to use it to help with the smell. Essential oils are also fine to use in place of lemon juice for fragrance. To make the cleaner, put one part distilled white vinegar in a spray bottle and fill the rest up with water. It’s best to use old newspapers to wipe the windows clean rather than paper towels. Newspapers are better at preventing streaking, and it will save you money on buying paper towels.
In addition to the above items, you can also make your own laundry detergent, dishwashing detergent, and soap. However, the ones listed above are the easiest to mix. Do you have any homemade products you use for cleaning, and if so, how do you make it?
April 9, 2010 No Comments
If you haven’t read already, Internet Retailer has published an article featuring DollarDays.
DollarDays similarly tries to automate its service in order to cut out the traditional retailer-wholesaler negotiation and contain costs, says Joseph.
“We want to make everything as electronically sound as possible so there is as little involvement with people as possible,” he says. “Everything is done through the Internet. Retailers place the orders they want, in a week to 10 days it shows up. It’s like buying on Amazon. If everything runs smoothly nobody needs to touch it.”
The process works, he says, because DollarDays tries to keep its prices consistent with its competition.
April 7, 2010 No Comments