How Retailers Can Use Scent Marketing to Improve Brand Awareness

Posted by Brittany Engelmann on Jan 2, 2017 7:00:00 AM

Building brand awareness is the goal of every marketing strategy, and scent marketing is a clever new tactic that is making its way into the mainstream. Research has long demonstrated that scent is the most powerful sense tied to memory, so it can serve as a vital tool when promoting your brand. So, what exactly is scent marketing and how can brands leverage it to improve brand recognition?

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Topics: Small Business

A Beginner’s Guide to Mannequins

Posted by Brittany Engelmann on Dec 30, 2016 7:00:00 AM

For consumers, in-store shopping is a multi-faceted experience that engages all five of their senses. Aesthetics are widely considered to be the most important aspect of store design, as the visual design and layout of a store can work to subconsciously influence the emotions of your customers. When using store mannequins, it’s important to bear in mind the importance of aesthetic design. Here’s a beginner’s guide to using mannequins in your store to impress your customers and sell more products.

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Topics: Small Business

5 Major Changes to Make to Your Marketing Strategy This Year

Posted by Brittany Engelmann on Dec 28, 2016 7:00:00 AM

The new year is here, and with it, many people are looking to overhaul their life and bring in the new year with a new and better version of themselves. Your business can and should do the same. As time passes, marketing strategies lose relevance, and businesses need to revise their strategy to keep their customers engaged. Here are five of the major changes you should make to your marketing strategy in the coming year to ensure your business remains relevant.

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Topics: Small Business

4 Clever Tips for Broke Entrepreneurs

Posted by Brittany Engelmann on Dec 26, 2016 7:00:00 AM

The term ‘entrepreneur’ has an air of elitism in our society, and it often conjures images of well-off business-minded people with the connections and capital needed to launch a thriving company. Yet, nowadays, people from all walks of life are launching businesses, and success is less contingent on startup capital and more dependent on the idea or product being offered. If you’re an entrepreneur lacking in business capital, don’t despair. Here are some clever ways you make your business a reality.

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Topics: Small Business

The Top Online Shopping Statistics from 2016

Posted by Brittany Engelmann on Dec 23, 2016 7:00:00 AM

A crucial step in the pursuit of growth is to learn from past mistakes as well as past successes. With online shopping becoming a growing trend in the business world, it’s helpful to know which aspects of online shopping have proven beneficial to businesses success, versus that which aspects hold businesses back. Here are some of the top 2016 online shopping statistics, which can provide some insight into your online strategy in the coming year.

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Topics: Small Business

Anticipated 2017 Retail Trends

Posted by Brittany Engelmann on Dec 21, 2016 7:00:00 AM

To remain ahead of competitors, you also have to stay ahead of your customers. That means anticipating the needs and wants of consumers before trends hit the mainstream. The coming year is bound to bring with it a shift in consumerism that will force retailers to rework their business strategies. Here are some of the top anticipated retail trends to prepare for in the new year.

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Topics: Small Business

5 Tips to Welcome in New Customers This Year

Posted by Brittany Engelmann on Dec 19, 2016 7:00:00 AM

With the new year approaching, many small business owners are wracking their brains and conjuring up ways to improve business and draw in new customers. New years are a time for new beginnings, and they offer the opportunity to test out innovative strategies to attract customers. Here are some tips for the coming year that will help you expand your market reach and welcome loyal customers to your business.

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Topics: Small Business

Top-Selling Winter Products for E-Commerce Stores

Posted by Brittany Engelmann on Dec 16, 2016 7:00:00 AM

Winter is already upon us, and temperatures are plummeting across the country. To maintain high profits as an e-commerce store, you need to be offering the hottest-selling items, which often vary with the season. Here are some of the best-selling winter items that all e-commerce stores should stock.

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Topics: Small Business

Brick-and-Mortar Vs. Online Retailer: Which Is More Profitable?

Posted by Brittany Engelmann on Dec 14, 2016 7:00:00 AM

With the surge in online shopping, many brick-and-mortar stores are beginning to worry whether there is a future for in-store shopping. Entrepreneurs, on the other hand, are at a loss about whether to launch an e-commerce store or open a physical location. It begs the question, which is the most profitable option for retailers, and is one a better investment opportunity than the other?

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Topics: Small Business

It's Beginning to Look a Lot Like Christmas! Are You Ready?

Posted by Brittany Engelmann on Dec 12, 2016 7:00:00 AM

The holidays are almost here, which can cause a mix of excitement and anxiety. While Christmas is a favorite holiday among many, it also causes significantly more stress than other holidays. According to the Mayo Clinic, proper planning is a key element to reducing stress and depression around the holidays. Here’s a last-minute checklist to ensure your holiday celebration runs seamlessly.

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Topics: Small Business