Has Shopping Gone Digital? The Surprising Perks of Conducting Your Errands Online

Posted by Brittany Engelmann on Sep 28, 2016 7:00:00 AM

The rate of online shopping has been rapidly growing. It’s estimated that today, about 46 percent of all holiday shopping is conducted online. For general shopping, estimates are even higher. The Wall Street Journal claims that shoppers make about 51 percent of their purchases via the web. So, why are so many shoppers seeking out the digital realm, and what specific benefits does it offer?

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Topics: Financial

5 Family-Friendly Halloween Activities for Children of All Ages

Posted by Brittany Engelmann on Sep 26, 2016 7:00:00 AM

Halloween is a unique holiday, insofar as it’s experienced differently by each age bracket. Whereas younger children are mostly after the candy and games, teenagers are most enticed by the scary movies and haunted houses. For parents with multiple children, it can be challenging to find Halloween activities that are fun for your older children, while remaining appropriate for younger children. Here are some fun ideas for Halloween outings that the whole family can enjoy.

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Topics: Family, Halloween

Priced to Sell: Perfecting the Art of the Price Tag

Posted by Brittany Engelmann on Sep 23, 2016 7:00:00 AM

Have you ever wondered what impact pricing has on sales? Studies show that pricing actually plays a significant role in the number of products you sell, but not always for the reasons you think. Many small businesses think that lower prices will incentivize sales, but this isn’t always the case. Here is the complete guide to pricing, so you can price every product to sell at maximum capacity.

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Topics: Small Business

4 Ways Modern Moms Are Making Ends Meet

Posted by Brittany Engelmann on Sep 21, 2016 7:00:00 AM

Motherhood is perhaps the most rewarding, yet trying job – particularly in today’s economy, when about 47 percent of people report struggling to make ends meet. Whether you’re a single mother or not, finding ways to cover all of the expenses associated with raising a child can seem like an impossible math equation. Yet, mothers from all walks of life and income levels are persevering and finding creative ways to stretch their paychecks further. Here are some of the top ways modern moms are making ends meet.

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Topics: Family, Financial

Throwing an Epic Halloween Party on the Cheap

Posted by Brittany Engelmann on Sep 19, 2016 9:00:56 AM

So, you’re hoping to throw an epic Halloween party that will go down in history – at least among your friends. The only problem is you’re on a tight budget, and your vision far exceeds your wallet. No worries! It’s easy planning an excellent Halloween party without spending much money. You just need to know a few tricks.

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Topics: Financial, Halloween

Fun Halloween Craft Ideas for the Classroom

Posted by Brittany Engelmann on Sep 16, 2016 7:00:00 AM

This year, Halloween falls on a Monday, which means most children will be in school. Halloween is a frantic time for teachers. Children are often so distracted and hopped up on sugar, it can be hard to get any real school work done. Here are some fun Halloween craft ideas that can engage the children and focus their energy on productive tasks.

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Topics: Small Business, Halloween

A Beginner's Guide to Customer Psychology

Posted by Brittany Engelmann on Sep 14, 2016 7:00:00 AM

There has been a lot of interesting research on customer psychology over the years, much of which can provide insight to businesses that inform business policies and decisions. When it comes to driving leads and conversions, improving customer retention, and growing a company, understanding the ins and outs of customer psychology is imperative. While it’s a rather involved science that can’t be learned in a day, here is a rough beginner’s guide to understanding the psychology of customers.

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Topics: Small Business

6 Strategies for Streamlining Your Workforce

Posted by Brittany Engelmann on Sep 12, 2016 7:00:00 AM

Many business owners feel as though the workforce isn’t operating as efficiently as it should, yet are at a loss for how to improve productivity. Short of firing your staff and starting anew, what strategies are actually effective at boosting work performance and streamlining the workforce? Here are some simple and cost-effective ways to get more out of every workday, while improving overall performance as well.

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Topics: Small Business

4 Strategies for Improving Customer Engagement

Posted by Brittany Engelmann on Sep 9, 2016 7:00:00 AM

With the rise of business technology, brands have managed to infiltrate nearly every aspect of a customer’s life. Businesses are targeting their cell phones, their email inboxes, and even their social media accounts, all in attempts to remain more connected and engaged with consumers. Customer engagement is a critical part of steadily growing your revenue and building a thriving business. Here are some of the top strategies for improving engagement and providing a better experience for your customers.

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Topics: Small Business

DIY Halloween Costumes for Crafty Parents

Posted by Brittany Engelmann on Sep 7, 2016 7:00:00 AM

Halloween is just two months away. For many parents, that means heading to the local costume shop to pick up a prepackaged costume set for the kids. But for the brave of heart DIY-types, that means preparing your costume ideas and making them from scratch. If your kiddos are begging for a homemade costume, here are a couple easy DIY disguises that they’re sure to love.

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Topics: Family, Halloween