Wholesale Week in Review
Dropship Tips: A Beginner’s Guide to SEO for Ecommerce
For those new to dropshipping, SEO stands for Search Engine Optimization and, in short, allows search engines to find a specific website. Keywords are essential for SEO, and it is recommended that good keywords that point directly to a product or type of product being sold be used in the title, URL, and 5-7% of the content of a retail site.
Google is modifying the way retailers appear on searches. In the past, retailers appeared based on relevance; however, Google is now taking into account customer reviews, with those businesses receiving negative reviews falling to the bottom of the list. Google claims that they will monitor reviews to be sure that authentic comments are being made. This should be a reminder to all e-retailers to place an emphasis on good customer service.
Online sales are up 12% from this time last year. This is most largely attributed to free shipping offers. There was a 20.8% increase on free shipping orders the last week of November from the same week in 2009. Retailers continue to have success offering free shipping as the average order with free shipping is 30% higher than an order that does not include free shipping.
In a survey asking consumers to consider fraud protection, product search availability, and a website’s ease of use, 30% stated that fraud protection is the most important attribute. The three sites consumers were to focus on included eBay, Overstock.com, and Zappos.com. 78% of those surveyed considered eBay to have the best fraud protection as well as the most attractive site layout and least amount of glitches.
Google Instant shows search results as the searcher is typing. Online retailers need to adapt SEO in order to be seen with this new search enhancement, and the following four suggestions are offered to assist with this adaptation. Make sure the website is up-to-date and will catch a viewer’s attention, include well-written meta-descriptions, write descriptive alt tags, and compose enticing header tags.