Week in Review (October 29)
Don’t Let Your Holiday E-Marketing Plans Run Off the Rails – October 23, 2010
During the holidays, it is imperative to have a clear marketing strategy. E-Commerce Times suggests that timing, incentives, and learning from the past are all factors to consider in that marketing strategy. More specific suggestions are offered such as beginning holiday promotions early, reviewing databases of customers, and reviewing the creative aspects of the website and messages. In addition, e-retailers should remain positive in regards to holiday sales. It is important to look at the long term and focus on the customer, whether returning or new to the site.
News: 4 Sneaky Shopping Scams – October 26, 2010
When it comes to online retail experiences, both shoppers and sellers need to be aware of shopping scams. Four scams that are currently being used are smishing, the text message version of phishing; small charges, scammers only charge credit cards small amounts hoping that the cardholders remain oblivious; membership programs, often pop-ups that appear on retail sites hope to “enroll” you as a member or customer on another site; and counterfeit electronics, knock-offs of popular brands that are made at a lower standard.
5 Pages Every Website Should Have – October 27, 2010
Though it may seem time consuming and not essential as many people tend to skip over the fine print, every retail site should contain the following five pages to reassure customers: Terms of Service/Conditions, Privacy Policies, Contact Us, About Us, and Frequently Asked Questions/FAQ.
5 Tips To Maximize Online Sales – October 27, 2010
In order to ensure that an e-commerce site is among the best, Top Ten Wholesale Blog offers five tips. Be sure that the site is attractive and easy to navigate. Create a simple checkout process. Offer more than one method for customer contact. Push to make the site visible on a Google or similar search engine search. Provide coupons or other offers to persuade customers to return to the site. Continually update the site to be sure it is seasonally accurate.
Gallup Predicts Flat Holiday Spending – October 28, 2010
A recent Gallup Poll found that consumers plan to spend an average of $715 on holiday gifts. This is only down slightly from last year’s average of $740. In addition 27% of consumers anticipate spending less this season while 11% intend to spend more and 59% intend to spend roughly the same as in years past. While these figures are not alarming, there has still not been a substantial increase since larger drops in previous years.