The Host With the Most: Building the Perfect Website for Your Business
Building a business website is more than just throwing some content together, adding a few keywords and hoping that since you built it, the customers will come. You have to devise a way for people to find and stay on your site until they purchase your products or services. How can you make that happen?
The following tips are a great start.
Getting Off on the Right Foot
A good web hosting service should provide you with website builder’s tools, guarantee 99.9 percent uptime, offer excellent customer service, support email accounts through your domain and provide adequate protection from outside threats. A virtual private server is a good route to take if you want to control your own server, which allows your business to produce top-of-the-line customer service because you won’t have to rely on a web host company. Premiere virtual private server hosting has a capable and easy-to-use control panel that helps manage myriad resources across your shared network.
After you choose a web hosting service, it’s time to pick a proper domain name. The name should be either your business name or something describing what you do. It needs to be something customers can remember and spell easily. If a customer can’t find you, you lose sales. Finally, as you’re choosing, don’t make the name so close to another business’s name that your customers can confuse the two.
Design & Links
Have a clean, user-friendly site for visitors to browse through. Avoid flashy multimedia and opt for white space instead of “stuff.” An easy-to-use website that is appealing to the eye will keep visitors clicking through instead of clicking out. If your page only works on certain screen resolutions or browsers, you run the risk of losing visitors because a messy, unprofessional site drives customers away. Check your page’s browser compatibility with Internet Explorer, Firefox, Opera, Chrome and Safari and their different versions.
Linking to your website helps search engine spiders find it. You should use social media links and trade links with other sites, which is called back linking. If you trade links with someone, make sure their site complements yours, but is not in direct competition with it. The other site can sell the same services and products, but you shouldn’t infringe on each other’s customer bases.
For example, if your site only targets people in Alabama and their state only targets people in Michigan, it’s a great idea for a partnership. If your site sells a widget, but the other person’s site sells an accessory to the widget but not the widget itself, that would also be a good link.
Make your site mobile-friendly. Many people search for things on the go. If a person is looking for a specific product and you carry it, your site should show up in their mobile search results. With a mobile-ready site, a prospective customer can easily navigate your site on a smart phone and get directions to your business.
Contact information is just about the most important information on the website. List your business name, address, phone number, email address and social media information somewhere on every page of the website. The footer is a great place for this information. Create a “Contact Us” page with all the necessary information.
As a final touch, post pictures and videos about services or products. If using YouTube, imbed the videos or link to them directly. According to the Small Business Advisor, YouTube is the second most searched website after Google. Use it to your advantage.