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Announcing a great way to sell excess inventory

sold

Most people look at DollarDays and think we are just the largest online wholesaler in the US. While this is exactly correct, there’s something else we’d like people to know about us.

We want our customers, the small businss owners, to know we go to great lengths to provde tools and assistance to help businesses not only grow, but keep up with technology that will make doing business a little easier.

If you read a few posts before this one, you know we just launched a credit card for small business owners. Great tool to help with inventory or whatever your needs might be.

Today, the big news, or tool, we’d like to share with you is our new online auction platform. We believe the best way to move overstocks, shelf pulls and end of season inventory is right here, through our zero-fee online auction.

You can sell new, used and even returns! There are no selling fees, no listing fees and no commissions to pay out—you pay $8 per month and you can sell up to 8,000 items at a time. You even get a free storefront, and best of all, the customer service is five star.

If you need way to sell inventory fast and make extra income, please take a look at our new online auction tool! Start today, make money tomorrow!

What do have laying around, clogging up your warehouse? Sell it today!

 

September 26, 2013   No Comments

Making the Most of your Holiday Charity and Donations

charity-giftby Jackie Eldridge

Most non-profit organizations, such as churches, charities, shelters and schools, have special missions, outreach or service projects planned for the Christmas holidays to help those in need. We find that at his time of year, non-profits like yours are preparing to help provide food, clothing and holiday presents to children and families, as well as helping the homeless. And we also find they need to stretch every penny.

We provide needed items in bulk to hundreds of organizations and one of the most popular and practical items we see to help the homeless at Christmastime is the purchase of bulk wholesale plastic shoe boxes and filling them with dozens of bulk wholesale health and beauty supplies such as tooth paste and brushes, soap, first aid, shampoo, wet wipes, aspirin, deodorant, combs, toenail clippers, razors, snacks and other items to help maintain hygiene and health. Buying the shoeboxes and the health and hygiene items at wholesale makes it possible for organizations to stretch their dollars and help more people. One of the things that our non-profit organizations enjoy about the clear plastic shoe boxes filled with health and hygiene items is that their organization has to create an event to bring their members together to pack the boxes. This provides a deep sense of service and camaraderie. Once packed, distribution begins and that true spirit of the season lasts and lasts. They are making a true difference in the lives of those less fortunate.

The homeless in particular have many needs to make it through the cold winter. Some organizations buy wholesale sleeping bags, fleece blankets, coats, hats, gloves, shoes and boots, as well as socks to distribute to shelters and to those living on the streets. In fact, to emphasize the importance of socks, the Boston Health Care for the Homeless program believes “clean, white socks are a staple of homeless health care and make a real difference in the lives of their patients.” Needless to say, we sell tens of thousands of pairs of socks each holiday season.

Then we have to think about the children. While there are many organizations, such as Toys for Tots, that provide toys for kids, local schools, churches and organizations make the children a priority by having toy drives. One of the best values for buying toys is buying in bulk at DollarDays.com. Instead of buying one toy, you can purchase a lot of 12 and often the cost for 12 toys wholesale is what you might pay for one toy from a retail store.  We have hundreds of small community organizations buy toys in bulk, as well as some of the larger organizations such as Salvation Army.

If your organization would like additional help with donations, DollarDays has a WishList program where we give you a WishList page, with your name and logo on it, and you can select the items from DollarDays you’d like people to donate to your organization. Donors visit your WishList, select the items you need and we ship them to you.  The program is free and it includes a toolkit to help your organization promote it in your community.

September 24, 2013   No Comments

9 tips for writing sticky SEO content

google worldby Jackie Eldridge

Let’s face it, Google DOES rule the world. Or at least our online world of e-commerce where we constantly fight an uphill battle for search engine rankings. If you don’t keep up with Google’s algorithm changes, you may be headed backwards, instead of climbing that hill.

Google recently announced its latest algorithm update, Google Caffeine, which is a completely new way of indexing. It’s important you understand that the freshness of your content is going to be more important than ever before. This means that you need to post as often as you can and constantly update on trending topics related to your business, if you want to climb that hill to higher search engine rankings.

Two other updates prior to Caffeine (Panda and Penguin) focus on the uniqueness of content, fresh content and social media. Penguin will penalize you, even blacklist you, if you copy (plagiarize) content and also wants to see at least 60% unique content site-wide. Let this be your guide for creating content that will organically improve your search engine rankings, which will ultimately improve your sales and revenue.

So, what is search engine content, exactly? The most effective search engine content appeals both to readers and search engines. It can be tricky (like talking out of both sides of your mouth, sometimes!), as you are basically writing articles and reviews for readers, but at the same time it’s search engines that monitor your content and feed it to readers through searches. It’s not enough just to create a website anymore. A website’s content development and visibility to search engines is much more important. I’ll be outlining nine recommendations, that will help make your e-commerce store or sales on third party marketplaces more successful. That said, it’s a given that you need to create your “own voice” and write in a manner that, depending on your business, is memorable, maybe funny but for certain, credible.

1. Choosing the Right Keywords
Search engines identify your website content with the help of keywords. These are usually very closely related to the search terms that are entered by the users in search engines. Before writing any topic for your website or blog, you will need to conduct a thorough research on the keywords that are closely associated with the topic. You could make use of keyword research tools like Google AdWords’ Keyword Planner  to find the most popular keywords. Just Google AdWords Keyword Planner to learn more.

2. Readability
Please remember that you are writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stuffing it with overused keywords. Keywords should not stop the content flow.

3. Along with readability comes Content Relevancy
Make sure that you make use of keywords while maintaining the relevancy to your content. Search engines employ a number of algorithms to detect content that has been created with the sole purpose to obtain good ranking. This type of content will increase your chances of your website getting blacklisted by search engines, which is the equivalent to a slow death. Plus, readers can identify content that has been created for keywords and it will turn them off and you will lose credibility with them…and search engines.

4. Keyword Placement
Now that you know NOT to overuse keywords, the best way to use them is in the beginning of paragraphs and subheads. In the other parts of your content you can use synonymous phrases instead of the keywords.

5. Keep it short
Users hate reading big blocks of copy. Big blocks of copy turns readers off —they want short, succinct information blocks that can help them learn something, solve a problem or make a buying decision. Four to five lines in a paragraph is plenty.

6. A little bit of magic: Use Bullets and Numbering
This is a complement to short paragraphs. In today’s world, people do not have time to read everything they see on the web.  That said, it’s up to you to make it as simple as possible for them to grasp your message by using bullets and numbering, so they can get the gist of your content in a quick scan to decide if it is of real interest to them. If it is, they’ll read it in its entirety.

7. Subheads are a proven tool to boost readership
If you have to hyperlink any of your content to another page, make sure the links are relevant to the content.  If the page you are linking to is not relevant to your content, you will lose credibility and the search engines will hate you for “link spamming.” Readers hate being redirected to spam links too. Once you lose a reader or your search engine ranking, it’s hard to get them back.

8. Be sure your links are relevant to your content
If you have to hyperlink any of your content to another page, make sure the links are relevant to the content.  If the page you are linking to is not relevant to your content, you will lose credibility and the search engines will hate you for “link spamming.” Readers hate being redirected to spam links too. Once you lose a reader or your search engine ranking, it’s hard to get them back.

9. Proofreading!
If you’re like me, you are bound to make mistakes while writing. Make sure you proofread your articles or posts carefully before publishing them. Use spellcheck!  If you have someone else who can read it for typos, clarity and grammar, that would be ideal.

 

 

September 20, 2013   No Comments

DollarDays launches small business credit card

dollardays visa card

New DollarDays Business Credit Card

DollarDays International, a premier Internet-based product wholesaler to small businesses and local distributors, and First Bankcard, a division of the First National Bank of Omaha and a leading provider of credit card and small business solutions, today announced the launch of a new small business credit card that was specifically designed with the small business owner in mind. The DollarDays Business Edition® Visa®card, which will be available to the more than 23 million small business owners throughout the nation, enables cardholders to better manage their cash flow and rewards them for all their purchases.

Small businesses can now earn reward points on all of their DollarDays purchases, as well as earn three points for each dollar spent on certain types of qualifying business expenses important to small business owners, such as phones and phone service, dining and cable television services. The rewards points can then be redeemed for cash back as a credit to the account, for travel, merchandise and gift cards. Also included is a free and simple way to track and manage expenses 24/7 online, as well as Visa SavingsEdge®, which offers product and service discounts to small businesses.

“We’ve always prided ourselves in providing DollarDays customers with the buying power of larger organizations. Now, with the new DollarDays card, cardholders can save even more money and realize greater value,” said Marc Joseph, CEO and President, DollarDays. “First Bankcard truly understands our customers and has worked with us to create a program specific to small business needs.”

According to Stephen Eulie, President of First Bankcard, the new program is a natural extension of First Bankcard’s commitment to support small businesses through value-added credit card solutions. “Small businesses help drive our economy, and we’re dedicated to helping them succeed. The new DollarDays credit card offers cardholders the rewards, services and tools they need, so they can focus on growing their businesses.”

Phoenix-based DollarDays is a leading online wholesaler of general merchandise for small and medium-sized businesses and nonprofit organizations. The organization’s more than 3.5 million registered customers have access to a wide range of business supplies at below-wholesale or bulk prices — from consumer products and household goods to apparel, electronics and seasonal merchandise, enabling them to manage their businesses economically and efficiently.

For more information on the new DollarDays Business Edition Visa card, visit www.dollardays.com/creditcard.

About DollarDays International, Inc.
DollarDays International, a division of America’s Suppliers (OTC Markets: AASL), is a Web-based virtual warehouse, where small business owners and charities can find great deals on small business-sized orders for more than 290,000 consumer products — from toys and household décor to apparel, electronics and seasonal merchandise. Due to its innovative business model, DollarDays prices are not only often far below those which most small businesses are accustomed to, but the offerings include many name-brand products as well as rock-bottom pricing on overstocked and closeout items. DollarDays International helps its customers to select those items, both seasonal and everyday, which sell quickly to promote both a higher inventory turn and better margins. DollarDays’ prices are among the lowest available to small businesses. Membership is free, and any small business is eligible to shop at www.dollardays.com.

About First Bankcard
First Bankcard, a division of First National Bank of Omaha, is a leader in consumer and business card solutions. In the credit card partnership arena, First Bankcard serves more than 400 financial institutions, co-brands and affinity partners nationwide. For 60 years, First Bankcard has offered quality products and superior service to help its customers achieve their goals. Visit www.firstbankcard.com for more information.

About First National Bank of Omaha
First National Bank of Omaha is a subsidiary of First National of Nebraska, which is the largest privately owned banking company in the United States. First National and its affiliates have $17 billion in managed assets and nearly 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota and Texas.

September 18, 2013   No Comments

It’s Too Expensive to go to College Anymore

marcs blog sept 17According to the  Census Bureau, there are 59 million people 25 years or older who hold a bachelor’s degree or higher. Business continues to be the most popular major with 12 million grads, while Education was the second most popular, with 8 million. The median income for high school grads who never went to college is $28,659; for those with some college but no degree, it is $32,036; those with a college degree $49,648; and those with professional degrees $87,356. This translates to lifetime earnings of $3.3 million for a doctoral degree, $2.3 million for a college degree and $1.3 million for a high school diploma.

According to  College Data, the average yearly budget to attend an in-state public university is $22,261. The average at a private college is $43,289.  CNN reports that the average college student in the class of 2013 faces $35,200 in debt. Putting that into perspective, the profile of the average US household consumer debt shows we all owe $15,263 in credit card debt, $147,591 in mortgage debt and $31,646 in student loan debt. In total, American consumers owe $11.15 trillion in debt of which $994 billion is in student loans, a 4% increase from 2012.

In an article in The Huffington Post this summer, they predicted that student loan debt will exceed the median annual income for college grads by 2023. This is on top of the wages of college graduates actually dropping 5.4% over the last decade. Considering that Congress finally agreed this summer, after months of haggling, to stabilize the interest rate for college loans (which translates to roughly 3.86% for undergraduates and 5.42% for graduate student loans),at least the uncertainty of future interest hikes has been eliminated for families facing this huge debt.

Just about every parent (94%) says they want their child to attend college. So, with that encouragement, nearly 68% of high school graduates started out for college (44% of these kids to community college). Compare that to 43% of Americans attend church regularly and 50% of adults are married. College is now more popular then religion or spouses!

In the end, only 54% of these kids actually graduate within 6 years of starting college. So we have all these students with high hopes and dreams going in, but only about half graduate and join society with crazy student loan debt.

We would all love scholarships for our kids, but that does not happen to most. This weak economy of ours is forcing institutions to limit their generosity in scholarships and financial aid, so the average student takes on more debt than the generation before. Anyone wanting to go to college needs to explore every option for help.  The Council for Opportunity in Education is a nonprofit organization established in 1981 dedicated to expanding college opportunities for low income, first-generation students, veterans and students with disabilities. Sites to help find money and scholarships include Fast Web, FinAid and Student Aid Alliance.  If you want to help fulfill kids’ dreams of going to college, look into Scholarship America to help with a donation. At DollarDays on our Facebook  page, we are giving away $2,500 in products to college students; so make sure you nominate a student who could use our help.

America is the land of dreams and opportunity. Anyone who is passionate enough to want a college education should be afforded the opportunity to at least try. It would be just great if we could make a college education free just like we do a high school education, but each of us in our right mind knows this is a pipe dream. So the $35K in student debt will turn into $45K for the next generation and so on. A college degree is worth a million dollars more than a high school degree over your lifetime. Being well educated is priceless. I guess the risk of adding to your debt may be worth the reward of being a strong contributor to our economic future. I just wish it did not hurt so much.

September 17, 2013   No Comments

“Nominate Your Favorite Teacher” Winners!

Congratulation to all the winners and a big thanks to the thousands of people who nominated their favorite teachers for our Sept. 1-13 sweepstakes.

First Place $700, Janey Mercadante, Holy Name of Jesus Catholic School
Second Place, $500, Bethany Gantt, Deer Park Elementary
Third Place, $300, Laura Lueshen, Rockton Grade School

And ten $100 winners:
Kris Gonzalez of Desert Heights Schools, Allisha Douglas of Sunset Park Elementary, Charisse Hastings of Garden Elementary, Michele Delgado of Carl Hayden High School, Lisa Theodore of Cuyahoga Valley Career Center, Tanya Peters of Gaston County Schools, Carla Banack of Prospect Mill Elementary, Chanel Smith of Dogwood Elementary, Colleen Furlong of Gloversville Schools, Traci Frey of Jarrettsville Elementary School and Amanda Kisor of Moody Elementary.

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September 16, 2013   No Comments

Teachers have it rough, but kids are the ones who suffer

By Marc Joseph, CEO & Founder of DollarDays (Reposted from The Huffington Postmarcs blog)

With the start of the school year, we have yet another terrifying shooting incident at the McNair Discovery Learning Academy elementary school in Decatur, Georgia. This is less than a year away from the tragedy in Newtown, CT. Between Newtown and Decatur, the U.S. has experienced 12 other shootings at schools. I just can’t image how much stress this puts on all teachers. Our dedicated teachers do what they do because they have a passion to help mold the future of this country, foster creativity in young people, develop character in students and help people lead productive lives. They become teachers because of their sense of service. Having to protect kids from shootings was not part of their original job description — but it is now.

Then on top of the stress to protect our kids, salaries have not moved much for teachers during the recession we have weathered since 2008. But what has moved up is the money teachers take out of their own pockets to help their kids. According to  USA Today, teachers will be spending an average of $400 out of their own pockets for classroom supplies and other help for their kids this fall, which is up 3 percent from last year. Mallori Lucas, a language arts teacher in Valparaiso, IN, says, “Of course we’re not forced to spend our money. But some of these kids don’t even get breakfast before they come to school, so we buy those snacks and treats.” Comparing today’s school spending trends to 10 years ago, the National Center for Education has school spending on supplies at 4.1 percent of the budget compared to 8.1 percent. Kids still need the same amount of supplies and learning materials they needed 10 years ago, but it does not look like our schools have this in their budgets.

Teachers by nature are resourceful considering that last year they took $3 Billion out of their own pockets to help their kids; and they are going to spend even more this year. You can see this inventive behavior with what happened all over the country this summer as teachers anticipated they needed to help their students more than ever. Elementary school teacher Mary Loung started Educycle which helps other teachers sell or pass along useable school materials, and shop for supplies they need in their classrooms in California. Businesses can also donate any surpluses to schools through Educycle. The Chicago Sun Times reports that David Zine and Peter Baker, high school social study teachers from Aurora rode their bicycles to Seattle to raise money for Best Buddies, a nonprofit that partners special needs and general education students to help forge friendships. The Memphis Business Journal talks about teacher Elizabeth Monda from Corning Achievement Elementary, who was one of the first teachers to use the site PledgeCents, a crowd funding site, to raise $4,000 for materials for her students. And this dedication happens in every city, every state to make sure our kids are prepared to learn this year.

Charles Best, CEO of  DonorsChoose, an online nonprofit charity group that matches donors and teachers for supplies and projects reports, “We’ve had a 30 percent increase over last year in requests from teachers.” So we should all go to DonorsChoose to help out these teachers in need. At DollarDays on our Facebook page, we are giving away a total of $2,500 in products to 13 teachers who are nominated, so submit your favorite teacher to win.

How did we, as a well-educated society, get ourselves into this mess where we are putting so much stress on the teachers who we entrust with our kids every day? School should be a sanctuary of learning, maturing and growing our children into the next greatest generation. Instead teachers worry about bullets and having enough money for the basic functions needed to educate the leaders of tomorrow. Our current leaders have raised taxes, have us in a sequestration and can’t agree on anything to help move this country forward. Nothing has changed since Newtown, except we are spending less to help our teachers teach our kids to be decent and honorable. It is the teachers of today with their dedication and determination who will set the example for their students by their actions of caring and giving. The rest of us need to support these public servants and ease their personal burden of doing the right thing for our kids.

September 4, 2013   No Comments

What Content Marketing Offers to E-Commerce Sites

By Guest Blogger Joseph Berida

content marketingContent marketing is one of the biggest trending marketing techniques today. How exactly does it help the many e-commerce site owners looking to boost their sales? To find the answer to that question, we must first understand what content marketing really is.

The Importance of Value

Content marketing is a holistic approach to providing more value to your target audience based on a variety of compelling and useful content distributed through the right channels.

Basically, it’s giving relevant information to your prospects and customers for free. The idea is that they will learn to appreciate your content, and in return learn to trust you as a quality content provider. They won’t just allow you to send them more content; they will actively search for it and share it through their own networks.

By educating them about your industry and how your products are the best in the business, you generate more qualified leads, turn leads into customers, and one-time customers into brand loyalists.

Getting Friendly with Search

By delivering a constant stream of new and informative content on your e-commerce site that people share (whether it’s through social media or links from other websites), you are also improving your chances of ranking higher on search engines.

Search engines want to make it as easy as possible for people to find quality content by linking to them in the top results pages. Search is still the number one avenue for direct traffic in e-commerce sites, so it’s critical that you are ranking high.

Creating the Right Content

You can start mapping out your content strategy with different types of content that will cater to the special desires of an e-commerce audience.

Blog

There is a reason why blogs are still in use today by businesses, including Dollar Days. According to a 2012 Burst Media Survey, 8 out of 10 Americans within the 18-34 age range say that blog posts with brand mentions influence their purchasing decisions.

The angle of content marketing isn’t always self-promotion. Instead of talking about your own products, tackle issues that are relevant to your industry, whether they are problems your customers are facing or the challenges you and your competitors need to overcome.

Video

Video is your greatest tool in informing your audience about the products you’re selling, as humans favor visual information. We simply understand things better when we’re shown what they offer and how they work.

Record instructional videos of your products in use as well as the benefits they provide. Your site’s visitors will feel more assured seeing your products working just as you market them.

Experts’ Insights

Another avenue where people can find out more information regarding industry issues as well as the products you’re offering is through engagement with experts in the field. If you have contacts with thought leaders or at least those with the proper credentials to their name, set up a section on your site where they can receive questions from visitors and have them answer those questions

User-Generated Content

Besides hearing from authorities in the industry, buyers are more likely to listen to the recommendations of real people who’ve tried the products themselves than your own promotional efforts.  Allow customers to write reviews on your products. Feature the ringing endorsements on your product pages.

Spread the Word

As mentioned above, there is still the marketing side to content marketing. You’ll need to get your content out in the open if you don’t have a recognizable brand.

Social media is one of the more obvious platforms to share your content. Facebook and Twitter are the biggest sites, but you can also try out image-based sites such as Pinterest and Instagram where you can share photos.

Don’t forget to include share buttons within the pages of your content so that visitors can easily post them on their social networks.

Participate in active forums that are related to your business. Once you’ve proven yourself as a contributor, you can drop links to content within your site in your forum posts.

Email is a platform where you can directly engage with customers. You can create a newsletter where you can regularly send updates about your products with links to your site’s content as well as exclusive offers such as discounts and promos.

Consumers are constantly searching for quality content online. Capture their attention on all fronts with the right kind of information spread out through multiple channels, and you’ll earn their trust that they’ll want to do business with you.

September 3, 2013   No Comments

Incentives for Reusable Grocery Bags

By Guest Blogger Ali Pourvasei

tote eco friendlyReusable grocery bags are becoming a popular among those who are concerned about our Earth, but what about those who are more concerned about their wallets?  Sadly, there are many people who may balk at buying a reusable bag when they have no monetary incentive. Many stores have realized this and have created incentive plans to help encourage bargain hunters to help cut down on waste.

Free Bag Giveaways

The first step to switching customers over to reusable grocery bags is to get customers to try them out. One of the best ways to do this is to offer free reusable bags like the recent effort to free Los Angeles of plastic bag waste. A group of grocery stores agreed to give away free grocery bags for LA’s annual “Day Without a Bag.” This effort has led to a 95% reduction in plastic bag distribution in L.A.

Discounts on Groceries

Once customers have some reusable grocery bags, the next step is to give them incentive to remember to use them. There are many different ways to offer discounts. Her are four popular ways some stores approach it:

  • In 2009, Target started offering a discount of five cents for every reusable bag a customer used. It doesn’t have to be a Target bag, but it does have to be a cloth bag.
  • CVS Pharmacy offers a discount for reusable grocery bags that is based on the number of uses rather than the number of bags. A small green card with a barcode is scanned every time the customer goes through the line, and every fourth trip the customer earns on dollar in CVS store credit.
  • In addition to offering its own reusable bags, Kroger also offers a discount of four cents per grocery bag. While it’s not a large amount, large families with lots of groceries will find that it adds up fast.
  • KTA Super Stores also offers a discount, but theirs is for every bag that the customer brings in, whether plastic or reusable. They offer various rates for customers based on the size and type of bag they choose to bring to the store.

Charging For Plastic

In the effort to cut down on plastic waste, some cities such as Washington, D.C., Austin, TX  and San Diego, CA are requiring retailers to charge customers for plastic bags. Other places may follow their lead to get the consumer on board with the green effort.

A Little Push Goes a Long Way

No matter what kind of incentive is used, the main goal is simply to reward customers for bringing in a reusable bag.  The change to reusable bags is one widely embraced, but as history shows, human beings can resist change, even when it is a good one. Creating store or city wide incentives can be the extra push that helps consumers buy reusable bags and then continue to use them. When it comes to helping our environment and preserving our world, that little push can make a huge difference.

September 3, 2013   No Comments

Should You Open Your Own Online Store?

By Marc Joseph

storeThe economic recovery for most is much slower than the news would lead you to believe. Many people ask themselves, “How can I supplement my income so I can provide more for my family?” The perceived hot trend to accomplish this goal is doing business on the Internet—but it is not as easy as it looks. Before you go off and open an online store, you need to fully understand what online stores are all about.

Online stores are not much different than physical stores except you don’t have to worry about paying the rent or having a lot of money tied up in inventory. In online stores you still need to present the right product at the right time at the right price. You still need to be very clear about what you are selling and project stellar customer service.

The first obstacle to overcome is deciding what to sell. It is always much easier and much more fun to sell something you have a passion for. That way the long hours you spend with your online store become more engaging and less work. Many products are more conducive to selling online, such as jewelry, clothing or school supplies, while other products are more difficult to sell when they can’t be seen in person, such as refrigerators or leather sofas. So, the questions you need to ask yourself about what to sell in your online store include:

  • Can I sell a digital product that can be sent right over the Internet (like an e-book) or should I sell a physical product that needs to be shipped?
  • Will you specialize in one category of goods like pets or party supplies or will you offer a wide selection of products?
  • Do you have to house inventory or can you find a company to drop ship for you?
  • Will you be creating your own product to sell? If so, are you going to make it yourself or do you need to form a relationship with a vendor who will manufacture it for you?
  • How are you going to ship your product? From your home, a storage facility or drop shipper from a third party warehouse?

The second obstacle to overcome is finding the customer niche who will buy from you. You need to list what differentiates your site from all the other similar sites (and don’t kid yourself, they are out there) found online. So, to find the right niche:

  • Study the competition and if you can’t beat them with product or price or customer service, find another niche. Go to the main marketplaces like Amazon, Wal-Mart, Sears, Rakuten, Tiger Direct or Newegg to see who is already selling and make sure you can do it better or faster or cheaper
  • Become the expert on what you sell. Show your passion for your products through original content that differentiates you from others. The more originality you add to the site, the more you stand out
  • Make sure it is easy to purchase from your site. Even if the products are similar to other sites online, you will set your site apart by making shopping easy. The quicker you can get customers from liking the products to finalizing the sale, the more you will stand out from all the competition

There are plenty of places on the Internet that can help you open up your dream store. Yahoo stores, Go Daddy, Volusion, Big Commerce, Doba, 1&1, Web.com and a whole slew of other sites can be your partner. “Build it and they will come” sounds good in movies, but it does not work the same with online stores. Marketing your site with search engine optimization, paid search, emails, affiliates, etc., will be the topic of another article.

At DollarDays.com, we have partnered with Lucrazon to offer an easy and fast way to get a site up and running. There are several website templates to choose from and you can sell as many products as you like. In fact, the DollarDays products are already uploaded to your site, so you can decide if you want to sell them all or just a few departments. There is no limit to the amount of pages you can create and the site is integrated into a shopping cart so you can begin selling in less than an hour.

We come back to the original question of should you open your own online store. It is inexpensive to get started if you find the right store-building partner and the right drop shipper of products for you. It can become a black hole if you start to throw money at every marketing scheme that comes along. So like any business, it takes time to build. If you are an entrepreneur, an optimist and a hard worker, then you should be in the online store business. If you believe that if you pay for a site and all you have to do is sit back and watch for an income stream, then the online store is not for you. The Internet is still the Wild West. Learn how to do guerilla marketing on the Internet with your online store, show your customers you are passionate about what you sell and this could be a fun way to make a living.

August 22, 2013   No Comments