The Psychology of Prices & Percentages in Promotions - August 6th, 2010
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Which sale headline is more effective in attracting customers: “25%-50% Off” or “Up to 50% Off?” According to the market research of Dr. Flint McGlaughlin of Marketing Experiments, using the language of “Up to…” is more effective in attracting customers than using a range. The reason seems to be that customers focus on the lower number making the offer appear less appealing. Additionally, using the wording “From $50” is more attractive to customers than “$50-$100.” Using market research when crafting sales offers can assist marketers in crafting more effective advertising campaigns.
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