URL Shorteners and Facebook – Why Marketers Need Their Own - July 19th, 2010
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The use of free URL shortener services such as tinyURL and bit.ly are being frowned upon by Facebook effective June 2010. Some of the links have been broken. According to a post one the Facebook blog in June, the use of the free URL shortener links are often used by spammers to bombard Fecebook members with unwanted messages. Adding new links may require entering characters though a CAPTCHA authenticator to ensure that the links are not being entered by means of automated software. The use of branded URL links is the best way to get around the problem and maintain credibility with Facebook followers.
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