Inexpensive Ways to Market Your Small Business Online
Thanks to the Internet, it’s never been easier for a small business to engage in efficient marketing on a shoestring budget. In many cases, you can even compete with much larger businesses by being smart and utilizing cost effective advertising. With that being said, let’s talk about some marketing methods that are either free or inexpensive for small business owners.
Starting a blog is something that has become commonplace and is great for staying connected with existing customers and acquiring new customers. The process is pretty straightforward and involves routinely posting promotions, new products or services, special offers and general industry information. Blogging tends to be effective because it’s a great way to interact with your demographic on a personal level and helps establish trust. It’s also extremely convenient and allows you to reach numerous people with ease.
If you already have a website for you business, you can simply incorporate a blog into it. Otherwise, you can purchase a domain and a start a blog with your own dot com. If you aren’t concerned with having a domain, you can create a blog completely for free on websites like WordPress, Blogger, Tumblr and Typepad.
Another technique that’s free to use is social media. By creating pages on some top visited websites like Twitter, Pinterest and Facebook, you can interact with relevant people within your industry all around the world. After creating a page and filling out the profile with your business information, you can update your page with helpful content that makes people want to follow you. You can also streamline the process by following other people within your niche and networking with them.
You can also sync up your different social media accounts so that followers on one website will follow you on another. In time, you can expect to build a significant following of people all over the world who are interested in your business. After you achieve a following, you will have a loyal group of individuals who will make purchases as well as recommend your business to their followers, friend and family. For this reason, other people sometimes end up doing your marketing for you with social media. If you have products or services that are truly great, they may end up going viral in some cases where they reach a massive audience overnight.
If you have a website, setting up an email campaign with a company like Aweber can also be effective. While this service costs around $20 per month, it’s a great way to leverage your website to increase sales. It works by creating an opt in form for your website where people can sign up to receive your newsletter in their email. Once you create a list of people, you can simply send out bulk emails that features things like new products or special promotions. This technique tends to work well because of the genuine interest that most people will have when receiving emails. As a result, you can often expect a high conversion rate.