Category — social medai
Reprinted from FeedFront Magazine
By Jackie Eldridge, Affiliate Manager, DollarDays
Google DOES rule the world. If you don’t keep up with Google’s algorithm changes related to content, you may be traveling in reverse. The freshness and quality of your content are more important than ever before. Post as often as you can and update trending topics related to your business if you want to make Google happy and ultimately obtain better search engine rankings. The most effective search engine content appeals both to readers and search engines.
Nine tips to help create successful content:
1. Create your “Own Voice”
- Write in a manner that is memorable and credible. Fresh, well written content will make you the authority in your vertical and ultimately successful.
2. Choosing the Right Keywords
- Search engines identify your website content with the help of keywords. These are usually closely related to the search terms that are entered by the users in search engines. Use keyword research tools like Google AdWords’ Keyword Planner for help.
3. Relevant Content
- Remember you are writing for your readers, not search engines. It may be difficult to use some of the popular keywords grammatically, but try. Although search engines look for the keywords in particular, they want quality, relevant content. Make sure the content is interesting and adds value for the readers.
4. Keyword Placement
- DO NOT to overuse (stuff) keywords! The best way to use them is in the beginning of paragraphs and subheads.
5. Keep it short
- Readers want short, succinct information blocks that can help them learn something, solve a problem or make a buying decision. Four to five lines in a paragraph is plenty.
6. Subheads, Bullets and Numbering
- Each complements short paragraphs and provides a visual break for the reader. People don’t have time to read everything they see. It’s up to you to make it as simple as possible for them to grasp your message by using subheads, bullets and numbering so they can get the gist of your content in a quick scan. Since most readers are “skimmers,” subheads can be a terrific tool to engage readers and keep them moving through your content.
7. The final check
- Read through it again only looking at the subheads, numbers and bulleted lists. Do you get the gist of your content by only reading these? If so, you have done well.
- If you’re like most, you are bound to make a typo or two. Make sure you proofread your content for typos, clarity and grammatical agreement.
- Never underestimate the value of a professional copywriter on your team.
Eldridge is a marketing professional and currently Affiliate Manager for DollarDays.com (Alexa: 3,913).
December 31, 2013 No Comments
DollarDays’s heart is with small businesses. Our mission is to supply small businesses with quality goods at competitive prices so they can fulfill dreams of building their own businesses.
That’s why we have dedicated this month’s $5,000 merchandise giveaway to small businesses. Please nominate a small business in your community or familiy that makes a difference. Go to http://bit.ly/1c1lek1 to nominate your favorite small business! Share this with friends, family, neighbors! You can enter as many times as you’d like! Good luck and GO SMALL BUSINESS!
Winners will receive the following merchandise amounts: First Place $2,000, Secone Place $1,000, Third Place $500 and 15 winners will each receive $100. With 18 winners, you’ve got a good chance of winning!
December 2, 2013 No Comments
by guest blogger, Jackie Eldridge
The last thing I want to sound like is an advertisement for Facebook. (That’s my caveat for this post.)
I know I’ve said many times that Facebook and Google are taking over the world. Maybe I should say they’re changing the world instead. Despite all the push-back each giant receives regarding privacy, I believe the ability to share our lives to many usurps the threat of privacy. (Hmmm. There used to be a mega giant called the yellow pages who had all of our private information and published it in a book!! Then they distributed to everyone!! Hope this puts Facebook in perspective.)
My cousin Patrick and his partner Tabatha had their first child last week. Facebook kept me in the loop to the point that I almost felt like I was in Ohio with them. I read updates, enjoyed videos and chatted with family. Pretty amazing that technology can bring people together during a major life event. The photos and videos meant everything to me.
Then there’s my friend Lindsay. Her father has had stage IV cancer for a year now. I read her posts, and those of her siblings, as her dad transitioned from hospital to hospice. Reading the posts not only kept me connected, but I couldn’t help but feel that Facebook was serving a much larger purpose for Lindsay and her three siblings. They were posting their feelings, talking to God, praying, reminiscing, sharing photos—truly commemorating their lives with their father. This morning, when their dad passed, I read their posts and felt connected to them, and most of all, they were connected to each other. I cried for them. Today, on his death, I know his life was full—as full as a parent’s could be—because he, too, got to witness how his kids and grandkids expressed their feelings and love for him, with some thanks to Facebook. When a loved one is passing, we often break that stubborn dam of intimacy and flood them with last words and pent-up emotions. While I have no doubt that Linds and family did their share of “flooding” with their dad, I know that being able to emote on Facebook for the past three weeks has been a great release for them. And it’s made them a closer family.
Despite the privacy issues (that we need to constantly monitor) Facebook’s ability to bring people together during life’s milestones is a gift.
November 15, 2013 1 Comment