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Category — Online Store

How to make extra income with your own online store!

ecommerce1The online store business (e-commerce) has come a long way in the past few years, which is good for those who want to open an e-commerce store to supplement his or her income or to go into business full time. The cost is low, the ease of creating your new store has never been easier and adding products to sell is a breeze!

Now, with DollarDays’ Dropshipping Program, a store owner no longer has to invest in expensive inventory. Customers order from your website that has been populated with some or all of DollarDays’ 300,000 products and DollarDays ships the product(s) to your customer with a packing slip that has your store’s name on it. Pretty simple, right?

Watch this quick video to see if an e-commerce store is for YOU!

February 17, 2014   No Comments

Selling on Auctions Vs Fixed Priced Marketplaces

Online_Auction_Buttonby Marc Joseph

Auctions have been an integral piece of the Internet since the beginning. AuctionWeb (which became eBay) was founded in San Jose, California in 1995 by French born Iranian-American computer programmer Pierre Omidyar. One of the first items sold on AuctionWeb was a broken laser pointer. When Pierre called the buyer to ask why he bought a broken product, the buyer told him he was a collector of broken laser pointers. This answer helped reinforce the idea that the Internet was made up of lots of little niches of interest and a robust auction site could bring them all together.

As eBay grew, so did the fees that were charged the sellers (those listing products). EBay generates revenues from all kinds of fees. There are fees to list a product. There are fees when the products sell and optional marketing fees to sell products. To the long time sellers on eBay, the increase of fees over the years has become quite disheartening. So out of this frustration, several alternative auction sites sprang up.

The auction site DollarDays sees as the fairest site for both buyers and sellers is http://dollardays.com/landing/auction . Sellers pay only $8 a month and they get a free storefront and can list up to 8,000 products. Sellers don’t have to worry about any other hidden charges. This site seems the best way to move overstocks, shelf pulls, leftovers and end of season inventory. Hundreds of thousands of interesting products from coins to collectibles help drive committed buyers to this site.

As a seller, the other way to move your products through Internet sales is to get involved in marketplaces. Online ecommerce marketplaces are sites where the platform of a site containing sellers products, is provided by third parties and transactions are processed by these third party marketplace operators. Some of the most well-known include Amazon, Newegg and Rakuten (previously known as buy.com) If you own your own products, all you need to do is contact these sites directly and add your products. These sites take a percentage of all sales, so make sure you have built enough margins into your pricing to cover these expenses. If you don’t own your own goods and want to sell on these sites, become involved in a drop shipping program which is a technique where you do not keep the inventory in stock, but transfer customer orders and shipment details to a company like a manufacturer or wholesaler who stocks the goods and ships directly to your customer. I obviously recommend our drop shipping program at http://www.dollardays.com/aboutus/dropship.htm

Don’t kid yourself. Both listing and selling products for auctions and marketplaces takes work. The philosophy of “build it and they will come” does not work on the Internet. You need to have the right products, at the right price at the right time and then find the right venue that has the right amount of customers shopping for your goods. The easiest way today to see if you have the right products at the right price is to throw them up on http://dollardays.com/landing/auction . At $8 a month, how can you go wrong and if it does not work, just shut it down…but if it does work, laugh all the way to the bank as you think about how much those poor sellers on eBay are paying just to get their sales!

 

October 7, 2013   No Comments

9 tips for writing sticky SEO content

google worldby Jackie Eldridge

Let’s face it, Google DOES rule the world. Or at least our online world of e-commerce where we constantly fight an uphill battle for search engine rankings. If you don’t keep up with Google’s algorithm changes, you may be headed backwards, instead of climbing that hill.

Google recently announced its latest algorithm update, Google Caffeine, which is a completely new way of indexing. It’s important you understand that the freshness of your content is going to be more important than ever before. This means that you need to post as often as you can and constantly update on trending topics related to your business, if you want to climb that hill to higher search engine rankings.

Two other updates prior to Caffeine (Panda and Penguin) focus on the uniqueness of content, fresh content and social media. Penguin will penalize you, even blacklist you, if you copy (plagiarize) content and also wants to see at least 60% unique content site-wide. Let this be your guide for creating content that will organically improve your search engine rankings, which will ultimately improve your sales and revenue.

So, what is search engine content, exactly? The most effective search engine content appeals both to readers and search engines. It can be tricky (like talking out of both sides of your mouth, sometimes!), as you are basically writing articles and reviews for readers, but at the same time it’s search engines that monitor your content and feed it to readers through searches. It’s not enough just to create a website anymore. A website’s content development and visibility to search engines is much more important. I’ll be outlining nine recommendations, that will help make your e-commerce store or sales on third party marketplaces more successful. That said, it’s a given that you need to create your “own voice” and write in a manner that, depending on your business, is memorable, maybe funny but for certain, credible.

1. Choosing the Right Keywords
Search engines identify your website content with the help of keywords. These are usually very closely related to the search terms that are entered by the users in search engines. Before writing any topic for your website or blog, you will need to conduct a thorough research on the keywords that are closely associated with the topic. You could make use of keyword research tools like Google AdWords’ Keyword Planner  to find the most popular keywords. Just Google AdWords Keyword Planner to learn more.

2. Readability
Please remember that you are writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stuffing it with overused keywords. Keywords should not stop the content flow.

3. Along with readability comes Content Relevancy
Make sure that you make use of keywords while maintaining the relevancy to your content. Search engines employ a number of algorithms to detect content that has been created with the sole purpose to obtain good ranking. This type of content will increase your chances of your website getting blacklisted by search engines, which is the equivalent to a slow death. Plus, readers can identify content that has been created for keywords and it will turn them off and you will lose credibility with them…and search engines.

4. Keyword Placement
Now that you know NOT to overuse keywords, the best way to use them is in the beginning of paragraphs and subheads. In the other parts of your content you can use synonymous phrases instead of the keywords.

5. Keep it short
Users hate reading big blocks of copy. Big blocks of copy turns readers off —they want short, succinct information blocks that can help them learn something, solve a problem or make a buying decision. Four to five lines in a paragraph is plenty.

6. A little bit of magic: Use Bullets and Numbering
This is a complement to short paragraphs. In today’s world, people do not have time to read everything they see on the web.  That said, it’s up to you to make it as simple as possible for them to grasp your message by using bullets and numbering, so they can get the gist of your content in a quick scan to decide if it is of real interest to them. If it is, they’ll read it in its entirety.

7. Subheads are a proven tool to boost readership
If you have to hyperlink any of your content to another page, make sure the links are relevant to the content.  If the page you are linking to is not relevant to your content, you will lose credibility and the search engines will hate you for “link spamming.” Readers hate being redirected to spam links too. Once you lose a reader or your search engine ranking, it’s hard to get them back.

8. Be sure your links are relevant to your content
If you have to hyperlink any of your content to another page, make sure the links are relevant to the content.  If the page you are linking to is not relevant to your content, you will lose credibility and the search engines will hate you for “link spamming.” Readers hate being redirected to spam links too. Once you lose a reader or your search engine ranking, it’s hard to get them back.

9. Proofreading!
If you’re like me, you are bound to make mistakes while writing. Make sure you proofread your articles or posts carefully before publishing them. Use spellcheck!  If you have someone else who can read it for typos, clarity and grammar, that would be ideal.

 

 

September 20, 2013   No Comments

What Content Marketing Offers to E-Commerce Sites

By Guest Blogger Joseph Berida

content marketingContent marketing is one of the biggest trending marketing techniques today. How exactly does it help the many e-commerce site owners looking to boost their sales? To find the answer to that question, we must first understand what content marketing really is.

The Importance of Value

Content marketing is a holistic approach to providing more value to your target audience based on a variety of compelling and useful content distributed through the right channels.

Basically, it’s giving relevant information to your prospects and customers for free. The idea is that they will learn to appreciate your content, and in return learn to trust you as a quality content provider. They won’t just allow you to send them more content; they will actively search for it and share it through their own networks.

By educating them about your industry and how your products are the best in the business, you generate more qualified leads, turn leads into customers, and one-time customers into brand loyalists.

Getting Friendly with Search

By delivering a constant stream of new and informative content on your e-commerce site that people share (whether it’s through social media or links from other websites), you are also improving your chances of ranking higher on search engines.

Search engines want to make it as easy as possible for people to find quality content by linking to them in the top results pages. Search is still the number one avenue for direct traffic in e-commerce sites, so it’s critical that you are ranking high.

Creating the Right Content

You can start mapping out your content strategy with different types of content that will cater to the special desires of an e-commerce audience.

Blog

There is a reason why blogs are still in use today by businesses, including Dollar Days. According to a 2012 Burst Media Survey, 8 out of 10 Americans within the 18-34 age range say that blog posts with brand mentions influence their purchasing decisions.

The angle of content marketing isn’t always self-promotion. Instead of talking about your own products, tackle issues that are relevant to your industry, whether they are problems your customers are facing or the challenges you and your competitors need to overcome.

Video

Video is your greatest tool in informing your audience about the products you’re selling, as humans favor visual information. We simply understand things better when we’re shown what they offer and how they work.

Record instructional videos of your products in use as well as the benefits they provide. Your site’s visitors will feel more assured seeing your products working just as you market them.

Experts’ Insights

Another avenue where people can find out more information regarding industry issues as well as the products you’re offering is through engagement with experts in the field. If you have contacts with thought leaders or at least those with the proper credentials to their name, set up a section on your site where they can receive questions from visitors and have them answer those questions

User-Generated Content

Besides hearing from authorities in the industry, buyers are more likely to listen to the recommendations of real people who’ve tried the products themselves than your own promotional efforts.  Allow customers to write reviews on your products. Feature the ringing endorsements on your product pages.

Spread the Word

As mentioned above, there is still the marketing side to content marketing. You’ll need to get your content out in the open if you don’t have a recognizable brand.

Social media is one of the more obvious platforms to share your content. Facebook and Twitter are the biggest sites, but you can also try out image-based sites such as Pinterest and Instagram where you can share photos.

Don’t forget to include share buttons within the pages of your content so that visitors can easily post them on their social networks.

Participate in active forums that are related to your business. Once you’ve proven yourself as a contributor, you can drop links to content within your site in your forum posts.

Email is a platform where you can directly engage with customers. You can create a newsletter where you can regularly send updates about your products with links to your site’s content as well as exclusive offers such as discounts and promos.

Consumers are constantly searching for quality content online. Capture their attention on all fronts with the right kind of information spread out through multiple channels, and you’ll earn their trust that they’ll want to do business with you.

September 3, 2013   No Comments