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Category — Media Events

DollarDays redesigns site; records 12% bump in AOV

August 26, 2014, 2:19 PM  Reposted from InternetRetailer.com

The closeout and overstock wholesaler reports its new site loads four times faster than the previous version and has logged 24% more customer registrations.

DollarDays International rolled out a redesigned web site in July and a four-week review shows a roster of positive results: an 81% decrease in its bounce rate, 24% more customer registrations, a load time four times faster than the old site and a 12% increase in average order value, the company says.

In addition to improving the web site’s load speed and general appearance, Dollar Days improved its mobile accessibility, says Marc Joseph, CEO. “One of our most significant changes was in our mobile presence. Resound Creative designed the site in a manner that allows for responsive viewing, which means our site will resize itself to adapt to any type of device, whether it’s a smartphone or a tablet,” Joseph says.

Last December, the company hired Resound Creative, a Tempe, AZ-based web design firm, to create a redesign strategy for DollarDays.com, focused on user experience and customer satisfaction, the company says.

The site redesign project included an evaluation of each marketing vendor and technology tools the company used, and led to engaging new marketing vendors. Names of those companies were not disclosed.

Dollar Days was founded in 2001 as a closeout and overstock wholesaler and now warehouses more than 300,000 products, from toys and household decor to apparel, electronics, and seasonal merchandise. It originally targeted small retailers but has expanded its customer base. “What was once a strictly B2B space is now wide open for not only businesses, but non-profits and consumers,” Joseph says. Registration is free and required to access product details and pricing.

DollarDays plans to continue using social media for a monthly merchandise giveaway. A $5,000 monthly merchandise donation on Facebook targets causes such as education, homelessness, animal welfare, elder care, teachers and students. “We have connected with a community of over 210,000 on Facebook that is like-minded. They respond to helping others and nominate teachers, shelters, schools, etc., to win the monthly giveaways,” Joseph says.

September 11, 2014   No Comments

DollarDays employee volunteers at Phoenix Rescue Mission

 

by Chris Steagall, DollarDays’ Senior Account Representative

I wanted to share the wonderful experience Lynda (my wife) and I had this past weekend. We both volunteered at the Phoenix Rescue Mission’s Back to School event. Around 600 families were provided filled backpacks, school uniforms, a free Thrift store with clothes, toys and bedding. Plus a nice box of food and a case of water.

Lynda and I were responsible for the last stop. Our first hour, while the first families were in a prayer service, Lynda and I packed 300+ boxes of food and staged all the cases of water. For the next 3 hours we passed out 600+ boxes of food!

I invite everyone to volunteer next year, it was a wonderful heartwarming experience. Here are a few pictures:

PRM

August 5, 2014   No Comments

DollarDays in Times Square Digital Rotation

Our home page “hero” banner was featured in Times Square last week! The banner below is the actual artwork that appeared on the digital billboard of PRNewswire. The three shots of the flatiron shaped building are of DollarDays‘ home page hero! We are so proud to have our website viewed by people in one of the world’s busiest locations! We couldn’t have done this without our amazing designer, Pharaoh Laboa.  Just had to brag a little!  See the press release here.
DD Hero PRDDTS image

August 5, 2014   No Comments

Teacher Julie Ahern from Waukegan wins Hero Award

Mrs. Ahern's students are so gracious!

Mrs. Ahern’s students are so gracious!

Below is an email we received from a very special friend of DollarDays, second grade teacher Julie Ahern from Waukegan, IL, who we met through one of our Facebook merchandise giveaways where she was a winner, and we’ve stayed in touched ever since. We asked our fans to vote for her to win this award. We posted it on Facebook, Twitter and even our blog. We’re not sure how much of an impact we had, but were are so happy that she won this award AND her first trip to California!

It’s very rewarding to us that our fans took the time to help Julie win this award. A little kindness goes a long, long way!

Dear DollarDays,
I am very happy to share with you that, thanks to people like you and the Dollar Days’ fans, I did receive enough votes to become the American Federation of Teachers Everyday Hero Teacher winner.Smile  
 
This afternoon our school secretary called down to my classroom on the intercom to say that I had a telephone call. I shared that I had my students with me. She said, “It’s from AFT.” My students and I all looked at each other and I said, “Right, line up, we’re headed to the office!” I brought the phone out to the hallway and my students got to hear first hand the good news. Their loud cheers really warmed my heart. This summer I am invited to the AFT convention in Los Angeles —my first trip to California. Pinch me!
 
My Sincere Gratitude, 
Mrs. Julie Ahern
2nd Grade Teacher
Andrew Cooke Magnet Elementary School
Waukegan, IL  60085

April 28, 2014   No Comments

DollarDays Featured on DailyLounge.com

DollarDays has a huge arts and crafts customer base. With thousands of creative products and rare finds to choose from, our customers can get their craft fixes by logging in, browsing and buying. It’s that easy!

Because of our large following of crafters, we were selected to choose a question to ask a panel of professional crafters on the very popular DailyLounge.com’s live chat today. Our question was, “Being crafty, nuture or nature?” Hands down, the four panelists agreed it was a combination of each! We had fun being a part of their chat! View the chat here.

dailyloungeSM

November 7, 2013   No Comments