10 Tips for Buying Business Cards Cost Effectively
- Stick to simple business card designs – they usually cost less than premium designs.
- Use a smaller format, plain rectangular card if you can. Often a card that is smaller will remain in a wallet for longer anyway, so are less likely to be discarded.
- Consider using recycled card stock. It can have triple benefits! It can often save business owners money, help save the planet, and customers may get an improved perception of one’s business, as it shows care and attention to the environment. Some businesses have won new business or received sales leads, simply because they made an ecologically friendly choice.
- Don’t buy into “bundled” solutions – these are often top-heavy, in both price and unwanted extras. If one has the type of business that does not led well to being openly promoted by the consumer (such as a sanitary product), those extra refrigerator door business card holders will likely end up in the trash can!
- Order embossed print on plain cardstock. This is just as eye-catching as a gloss finish card, which is, in fact, harder to read. Embossed print against plain white or colored cardstock lends a classy look, and can save considerable printing costs.
- Make sure that any information one intends to print on the card is going to stay valid for an extended period of time. Changing a cell phone number the month after cards have been printed is going to be either require a costly re-print, or the business owner will suffer the indignity of correcting them all by hand!
- Choose a business card supplier carefully. High volume printers charge a lot for small runs. Match the printing batch size to a mid-range card supplier/printer.
- Order in sensible batches. Having 1000 unused business cards in a desk drawer is the same as putting un-spendable dollar bills there. Figure out roughly what might be used in a six to twelve month period and order accordingly.
- Shop around on the internet – as usual, a little time spent studying the market can pay dividends in real savings!
- Check out promotional freebies at sites such as Vistaprint.com. They offer 250 free cards and a host of ready-made designs. Other, similar competitors can easily be found through Google by typing in the following search phrase, “cheap business cards”. The ad sponsors found at the top and the right of the search results page should provide numerous leads for low-priced business cards.
Where do you get your business cards? And if you’ve got a picture of what they look like, post a link.